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Market Development Representative

2 months ago

Curtis Bay, United States Gable Full time

Job Type

Full-time

Description

POSITION TITLE: Market Development Representative

TEAM: Business Development, Lead Generation Department

REPORTS TO: Senior Vice President Business Development/Marketing/Creative

POSITION INTERFACE:

FLSA Classification: Non Exempt

ABOUT US

At the heart of Gable lies a passion that transcends the conventional. We're more than just creators of visual communications; we're experts at creating experiences. We believe that every brand, building, and place has a unique story to tell, and our mission is to elevate the way they are seen, experienced, and remembered.

We are committed to fostering a collaborative and inclusive work environment where team members can thrive and contribute to our shared success. We are currently seeking a passionate and experienced Market Development Representative to join our team.

Job Summary

The Market Development Representative (Entry Level) will play a crucial role in supporting our established Sales Lead Generator. This role will focus on conducting industry research, identifying potential client needs, and engaging in initial outreach through email and other communication channels to generate interest and qualify leads for further engagement. This person's role requires a confident, persistent, and high-energy professional to help drive new prospects and leads into the top of the sales funnel.

KEY PERFORMANCE AREAS

  • Research of New Opportunities
  • Outbound Lead Generation - Cold Solicitation (calls/emails/social)
  • Proactive Social Engagement and Listening to target industries and customers.
Job Function
  • Conduct research on industries and companies poised for growth or change to identify potential clients.
  • Leverage search engine alerts, trade publications, and industry newsletters to stay informed about key developments.
  • Initiate outreach to potential clients via email, text, and phone, to elevate potential prospects to the Senior Lead Generator.
  • Actively engage on social media platforms by following, commenting, and sharing relevant industry content to increase brand visibility and establish initial touchpoints with prospective clients.
  • Qualify initial leads by gathering pertinent details and assessing potential project fit.
  • Handoff engaged and qualified leads to the Senior Lead Generator for further development and client conversion.
  • Maintain detailed records of outreach efforts and results in CRM, contributing to continuous improvement in lead generation efforts.
  • Monitor performance metrics and adjust strategies to increase engagement success rates.
OTHER DUTIES

The duties and responsibilities of this position are not limited to those listed in this Job Description. This Job Description is subject to revision and will change over time. At times, this position may also perform other duties and responsibilities as assigned. Team members covered under this Job Description will be notified of any changes

ORGANIZATIONAL ALIGNMENT
  • Effectively utilize procedures and support personnel efficiently and cost effectively always.
  • This position aligns with Gable's initiatives to increase Sales Volumes by attracting clientele that aligns with Gable's core capabilities.
ENVIRONMENTAL JOB REQUIREMENTS AND WORKING CONDITIONS

PHYSICAL REQUIREMENTS

The physical demands described here are representatives of those needed to successfully perform the essential functions for this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job the team member is regularly required to talk or hear. Ability to perform sedentary work which involves sitting for extended period of the time but may also involve walking or standing for brief periods of time. The team member is frequently required to use hands to type, handle, or feel and reach with hands and arms. The team member is occasionally required to stoop, kneel, and crouch. The team member may also be required to lift and/or move items.

WORK ENVIRONMENT

The work environment characteristics described here represent those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Periodic exposure to factory environment and conditions such as fumes, dust, and mist.

TRAVEL

This position will require frequent travel via all modes of transportation. Overnight travel with a duration of seven days or more may be required.

SALARY
  • Commensurate with education and experience.
  • Comprehensive training and mentorship from senior sales professionals.
  • Opportunity for career advancement within the company's sales and marketing team.
  • Exposure to a variety of industries and hands-on experience in sales lead generation.


Requirements

ADDITIONAL REQUIREMENTS

Bachelor's degree (completed or in progress) in Marketing, Business, Communications, or related field.

Interest in building a career in sales and marketing with an emphasis on client development.

Strong research skills and ability to utilize digital tools to gather relevant industry insights.

Excellent written and verbal communication skills, with an emphasis on crafting compelling, personalized outreach.

Highly organized, detail-oriented, and capable of managing multiple tasks independently.

Enthusiasm for learning and applying sales techniques in a supportive, fast-paced environment.

Ability to work independently and as part of a team.

Ability to manage multiple projects simultaneously and prioritize deadlines in a fast-paced environment.

Prior experience in signage, environmental graphics, or the AV industry is a benefit.

All prospective team members must pass a criminal background check and drug test. Candidates must also meet the requirements for an I-9, e-Verify.

Salary Description

$18 - $22 per hour