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Product Marketing Manager
2 months ago
Direct Hire Extensive travel to NV first 60-90 days Product Marketing Manager Salary + Benefits + Bonus eligibility Seeking PST Candidates Please note: It is imperative that you realize there will be a heavy travel requirement to Las Vegas, NV for training purposes which will run approximately 60-90 days. One could essentially be living out of a suitcase during that time period. Once onboarding/training is complete, travel will be expected to Las Vegas, NV but on a much smaller scale. Role Our client offers a software platform that is specific to the legal/healthcare industry, helping them organize claims and any financial costs associated with the lifecycle of a pending court case ensuring all parties involved are reimbursed in a timely manner. This technology is well received and used by many practices across the country. While they are well established in their space, they are looking to cast a wider net as well as continue to market all capabilities, enhancements, and functionalities their software offers to meet their clients’ needs. To achieve their goals, our client has invested in a newly created role of a Marketing Product Manager. This role will be ever evolving, but for an experienced Product Marketing professional, this can be an amazing opportunity to own this role and establish processes that will help with many Go to Market initiatives involving: Marketing Automation to help with customer journeys Contributing to proper messaging and positioning Collaboration and Support of field sales Assisting in new product rollouts and enhancements for internal and external audience communications Thus Far, Our Client’s Efforts Have Been All Organic And They Are Continuing Down This Path As It Has Proven Successful. The Product Marketing Manager Will Contribute In The Following Ways: Collaborate with cross-functional teams to develop and execute go-to-market strategies for new product launches, feature releases, and updates. Create compelling product messaging and positioning that effectively communicates the value proposition and benefits of our products to target audiences. Develop and maintain a deep understanding of the target market, customer personas, and competitive landscape to inform marketing strategies. Leverage Account Based Marketing (ABM) strategies to drive engagement and conversion within key accounts. Partner with a sales enablement marketing partner and collaborate with the sales team to create the necessary tools, resources, and training to enable them to effectively communicate product value to prospects and customers. Utilize marketing automation tools to design and implement demand generation campaigns, nurturing leads throughout the customer journey. Analyze market trends, customer feedback, and performance metrics to identify opportunities for continuous improvement and optimization of marketing strategies. Requirements Bachelor’s degree in marketing, Business, or a related field. MBA is a plus. Proven experience (5+ years) in product marketing, ideally with a tech-enabled services company, with a track record of successful product launches and marketing campaigns. Proficiency in Salesforce, utilizing it for lead management and tracking, reporting, and opportunity analysis. Strong understanding of marketing automation platforms (e.g., Pardot, Marketing Cloud) to execute targeted campaigns to engage current customers and nurture leads. Demonstrated expertise in Account Based Marketing (ABM) strategies, effectively tailoring marketing efforts to key accounts. Exceptional written and verbal communication skills, with the ability to create compelling content for different audiences and channels. Analytical mindset with the ability to interpret data and generate actionable insights to optimize marketing strategies. Experience working in PowerBI is a plus. Strong project management skills, with the ability to manage multiple initiatives and deadlines simultaneously. Creative thinker with the ability to generate innovative ideas and strategies to differentiate our products in the market. Self-motivated and proactive, with a strong sense of ownership and accountability for results. Experience with product analytics or in-app communications platforms, and foundational understanding of building content in WordPress is a plus. Previous experience in healthcare and/or personal injury is preferred. What will our client offer you? Major Medical, Dental, Vision 401K with matching Unlimited PTO Bonus Flexible spending accounts After you have applied, download our Staffmark Group WorkNOW App to receive real-time job offers and apply for additional opportunities. You can download it from the App Store or get it on Google Play. About Digital People Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment. All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations. #J-18808-Ljbffr
