Senior Product Marketing Manager

1 month ago


Las Vegas, Nevada, United States Amazon Full time
About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Amazon. As a key member of our organization, you will be responsible for driving the marketing strategy of our B2C business, In-Garage Delivery.

Key Responsibilities
  • Develop and execute the marketing vision and strategy to drive awareness, consideration, and conversion of Amazon Key In-Garage Delivery
  • Conduct customer research to understand pain points, develop segmentation and targeting, and create compelling positioning and messaging
  • Collaborate with Product Management to develop A/B tests to advance acquisition
  • Create go-to-market plans to launch new features and expand into new marketplaces
  • Plan marketing initiatives and omni-channel campaigns, manage budget, and measure/report on performance
About the Team

Our team is responsible for delivering packages securely inside a customer's garage, providing added protection when they are away. We've completed over 60MM in-garage deliveries worldwide and counting. Amazon Key serves as the connective tissue between Smart Home/Devices, Logistics, Operations, and Retail/Shopping.

Requirements
  • Bachelor's degree
  • 6+ years of product marketing experience
  • Experience in leading customer research
  • Strong verbal communication skills
  • Experience using data and metrics to drive improvements
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software launches
  • Experience with customer segmentation, profiling, and targeting
Preferred Qualifications
  • Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
  • Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
  • Experience presenting creative concepts effectively to senior executives
  • Experience managing multiple projects and meeting aggressive deadlines
  • Experience leading A/B tests
  • MBA preferred


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