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Media Strategist
3 weeks ago
ROLE AND RESPONSIBILITIES: Develop advertising plans for clients that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables. Collaborate with Grafik marketing strategists and account teams to plan and present paid media strategies that help clients meet their marketing and sales objectives. Conduct media research into industry-specific advertising opportunities and publications, providing strong rationale for recommendations and negotiating lowest rates possible. Work with internal and external teams to set up and manage both traditional and digital advertising buys (this includes initiating insertion orders and placing ads programmatically). Oversee day-to-day paid media strategy and management, ensuring ad budgets are being used effectively, creative/targeting is updated when needed and that clients are happy with performance. Work with advertising partners to install tracking pixels and attribute conversions to paid media channels. Compile mid-flight and post-campaign ad reports that capture key data points and tell a compelling narrative. DESIRED SKILLS, QUALIFICATIONS AND EXPERIENCE: Strong project management skills, with the ability to oversee multiple campaigns and vendor partnerships. Experience working within a B2B marketing environment. Ad tech expertise, with the ability to navigate the "DSP, SSP, OTT, DMA" alphabet soup. Enthusiastic and eager to learn about the latest trends in digital advertising. 5-7 years of experience planning, building and managing successful advertising campaigns across a wide range of digital platforms. Experience driving and measuring lead generation campaigns with a quantifiable return on investment, leveraging automation whenever appropriate to optimize bidding strategies, creative performance and results. Savvy in Excel, Google Suite, and Data Visualization tools (Looker Studio). Willing to enthusiastically jump in with expertise and insight. Willing to embrace that paid media is ever-changing, and you love it so you naturally keep up with the latest emerging trends, tools, and technologies. Excited to bring fresh ideas to the table, experiment, and embrace changes across the industry. This position is located in either the greater Washington D.C. and Philadelphia markets with the ability to work remotely. #J-18808-Ljbffr
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Senior B2B Content Strategist
4 days ago
Alexandria, Virginia, United States SHRM Full timeSenior B2B Content Strategist SHRM is dedicated to fostering improved workplaces where individuals and organizations flourish together. As a leading authority on workplace issues, SHRM serves as a vital resource for over 340,000 members across 180 countries, impacting millions of workers and their families worldwide. POSITION OVERVIEW The Senior...
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Senior B2B Content Strategist
4 days ago
Alexandria, Virginia, United States SHRM Full timeSenior B2B Content Strategist SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180...
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Senior B2B Content Strategist
4 days ago
Alexandria, Virginia, United States SHRM Full timeSenior B2B Content Strategist SHRM is dedicated to fostering improved workplaces where individuals and organizations flourish collectively. As a leading authority on workplace dynamics, SHRM serves as the premier expert, researcher, advocate, and thought leader on contemporary workplace issues and innovations. With a vast membership spanning 180...
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Social Media Marketing Expert
1 week ago
Alexandria, Virginia, United States Focus On Life Biz Full timeSocial Media Strategist PositionAre you passionate about driving engagement and fostering connections in the digital realm? This role is designed for individuals who are motivated by success and eager to expand their professional horizons. If you excel in a dynamic environment and value collaboration, this opportunity may be the perfect fit for you.About...
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Web Content Strategist
4 days ago
Alexandria, Virginia, United States Inflow-ns Full timeJob OverviewJoin a leading national security services organization, collaborating with government personnel and contractors to enhance the Office of the Inspector General for the Department of Defense.Conduct regular updates to website content to ensure accuracy and relevance.Develop engaging web pages prioritizing clarity and user experience.Review website...
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Senior Account Manager
3 days ago
Alexandria, Virginia, United States SimpsonScarborough Full timePosition OverviewSalary: Starting at $95,000.00At SimpsonScarborough, we dedicate ourselves to creating enduring brands that inspire and elevate the vital work of colleges and universities in shaping our future. As a recognized leader in the higher education marketing sector, our organization operates with a fully remote team of around 75 professionals...
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Senior Account Manager
3 days ago
Alexandria, Virginia, United States SimpsonScarborough Full timePosition OverviewSalary: Starting at $95,000.00At SimpsonScarborough, we dedicate ourselves to crafting enduring brands that inspire and elevate the vital contributions of colleges and universities in shaping our future. As a recognized leader in the higher education marketing sector, our fully remote team of approximately 75 professionals spans the...
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Senior Account Manager
4 days ago
Alexandria, Virginia, United States SimpsonScarborough Full timePosition OverviewSalary: Starting at $95,000.00At SimpsonScarborough, we dedicate ourselves to creating enduring brands that inspire and elevate the essential work of higher education institutions in shaping the future. As a recognized leader in the higher education marketing sector, our organization operates with a fully remote team of around 75...
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Creative Lead for Visual Communications
4 days ago
Alexandria, Virginia, United States Reingold Full timeAbout the Position:Reingold is seeking a seasoned Art Director to enhance our dynamic team of communication strategists and creative professionals. In this pivotal role, you will act as the primary creative force for projects associated with the U.S. Department of Veterans Affairs, particularly focusing on telehealth marketing and training initiatives. Your...
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Account Director
3 weeks ago
Alexandria, United States SimpsonScarborough Full timeJob DescriptionJob DescriptionSalary: starting at $95,000.00 At SimpsonScarborough, we spend our days building brands that endure, inspire, and elevate the all-important work of colleges and universities in shaping our future. Recognized as a leader in the higher ed marketing industry, our company runs a fully remote team of approximately 75 employees coast...
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Analyst, Research and Quality
2 months ago
Alexandria, United States American Academy of Otolaryngology Full timeReporting StructureAnalyst, Research and Quality reports to Director, Quality and Performance MeasurementQualificationsBachelor’s degree or equivalent experience required. Minimum of three years’ experience in healthcare or related environment; or one to three years of experience and a related Master’s Degree. Familiarity with quality products...
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Analyst, Research and Quality
2 months ago
Alexandria, United States American Academy of Otolaryngology Full timeReporting StructureAnalyst, Research and Quality reports to Director, Quality and Performance MeasurementQualificationsBachelor’s degree or equivalent experience required. Minimum of three years’ experience in healthcare or related environment; or one to three years of experience and a related Master’s Degree. Familiarity with quality products...