Media Strategist

3 weeks ago

Alexandria, United States Grafik Full time

ROLE AND RESPONSIBILITIES: Develop advertising plans for clients that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables. Collaborate with Grafik marketing strategists and account teams to plan and present paid media strategies that help clients meet their marketing and sales objectives. Conduct media research into industry-specific advertising opportunities and publications, providing strong rationale for recommendations and negotiating lowest rates possible. Work with internal and external teams to set up and manage both traditional and digital advertising buys (this includes initiating insertion orders and placing ads programmatically). Oversee day-to-day paid media strategy and management, ensuring ad budgets are being used effectively, creative/targeting is updated when needed and that clients are happy with performance. Work with advertising partners to install tracking pixels and attribute conversions to paid media channels. Compile mid-flight and post-campaign ad reports that capture key data points and tell a compelling narrative. DESIRED SKILLS, QUALIFICATIONS AND EXPERIENCE: Strong project management skills, with the ability to oversee multiple campaigns and vendor partnerships. Experience working within a B2B marketing environment. Ad tech expertise, with the ability to navigate the "DSP, SSP, OTT, DMA" alphabet soup. Enthusiastic and eager to learn about the latest trends in digital advertising. 5-7 years of experience planning, building and managing successful advertising campaigns across a wide range of digital platforms. Experience driving and measuring lead generation campaigns with a quantifiable return on investment, leveraging automation whenever appropriate to optimize bidding strategies, creative performance and results. Savvy in Excel, Google Suite, and Data Visualization tools (Looker Studio). Willing to enthusiastically jump in with expertise and insight. Willing to embrace that paid media is ever-changing, and you love it so you naturally keep up with the latest emerging trends, tools, and technologies. Excited to bring fresh ideas to the table, experiment, and embrace changes across the industry. This position is located in either the greater Washington D.C. and Philadelphia markets with the ability to work remotely. #J-18808-Ljbffr

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