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Senior B2B Content Strategist

2 months ago


Alexandria, Virginia, United States SHRM Full time

Senior B2B Content Strategist

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today's evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

POSITION OVERVIEW

The Senior B2B Content Strategist is tasked with the strategic formulation, execution, and oversight of SHRM's flagship B2B content and sales enablement materials. This role requires a strategic mindset capable of integrating impactful content strategies with practical sales support mechanisms to bolster SHRM's branding and sales efficacy. Close collaboration with Marketing, Sales, and external partners is essential to ensure that both flagship content and sales resources are timely, pertinent, and aligned with corporate objectives.

Key Responsibilities:

  • Content Strategy Development: Design and implement content strategies that effectively engage targeted B2B audiences and enhance SHRM's branding initiatives.
  • Content Creation: Manage the development and editing of diverse content formats including articles, videos, podcasts, case studies, presentations, guides, and enablement materials, ensuring adherence to quality standards.
  • Cross-Departmental Collaboration: Work with internal stakeholders and external partners to maximize content impact, maintain consistent messaging across all platforms, and understand B2B needs, challenges, and feedback regarding sales content and messaging.
  • Project Coordination: Assist in managing project timelines, coordinating with agencies, freelancers, and internal teams, and tracking expenses within allocated budgets.
  • Research and Ideation: Contribute to the ideation process and develop in-depth narratives that provide unique insights into significant corporate and industry trends.
  • Innovation Monitoring: Stay informed on industry trends, economic shifts, and global events to propose enhancements in content strategies and the incorporation of new media technologies.
  • Relationship Management: Cultivate and maintain relationships with key industry players, corporate leaders, and subject matter experts to secure exclusive information and insights.
  • Performance Monitoring: Assist in tracking and reporting on the performance of content initiatives, utilizing data to recommend strategies for improved engagement and broader reach.
  • Additional Duties: Perform other responsibilities as assigned.

Qualifications:

  • Bachelor's degree in Journalism, Communications, Business, or a related field.
  • Minimum of five (5) years of experience in content strategy and creation, particularly with B2B audiences, along with a portfolio demonstrating excellent storytelling and editorial skills.
  • Experience in digital media, including SEO, social media marketing, and content management systems (Adobe Experience Manager preferred).
  • Proven ability to collaborate effectively with cross-functional teams and manage content projects.

Skills & Competencies:

  • Strong understanding of content marketing strategies, market segmentation, and the ability to execute content projects from conception through execution.
  • Excellent communication skills (oral and written) with the ability to produce clear, compelling narratives for a diverse audience.
  • Analytical skills to distill complex information into accessible and engaging content.
  • Proficiency in digital media tools, multimedia storytelling techniques, and content management systems.
  • Understanding of business principles, economic concepts, and the dynamics of corporate environments.
  • Adaptability to changing priorities and the ability to handle multiple projects simultaneously.
  • Project management skills, with a focus on delivering high-quality content under deadlines.
  • Passionate about SHRM's mission and committed to advancing the HR profession.

WORK ENVIRONMENT

  • Work is regularly performed in a combination of office and conference settings and routinely uses standard office equipment.
  • Expected office presence of 3 days per week.
  • Minimal travel requirements, less than 10%.

The hiring range for this position is $83,000 to $97,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package, including professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.