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Director of Marketing
2 months ago
The Clarendale at Bellevue Place
is recruiting for a hospitality focused Director of Marketing & Sales to join our team This position is responsible for developing and implementing marketing and sales programs to ensure maximum occupancy and revenue levels are achieved for the Community.
Responsibilities:
Achieve maximum occupancy and revenue levels by maintaining and building at or above budgeted monthly occupancy.
Handle and coordinate all aspects of the sales process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours are up-to-date and inquiry processes are handled properly at all times.
Work closely with the management team to develop and implement strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic, and sales through various means such as Community Events, Educational Seminars, Professional Networking, Advertising, and Public Relations.
Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
Capture key data on inquiries and log into lead management software within 48 hours of inquiry to ensure all inquiries are documented. Schedule 'next steps' for all existing inquiries in the software system to maintain constant contact.
Qualifications:
Bachelor's degree with emphasis in marketing/sales preferred.
Minimum of five (5) years' experience in marketing and sales and/or knowledge of the senior living industry.
Management experience is preferred.
If you're an enthusiastic, compassionate senior care professional who is passionate about hospitality and senior engagement, please apply. We'd love to get to know you
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