Director, Digital Marketing

1 month ago

Nashville, United States Big Machine Label Group Full time

Director, Digital Marketing


Department: Big Machine Records Marketing

Reports to: Kris Lamb - GM, Big Machine Records


Location: Nashville, TN, Hybrid

Schedule: M-F, 9am-6pm, Occasional nights/weekends

Full-Time | Salary | Exempt


About Big Machine Label Group:


Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., NHRE, Big Machine Rock, and publishing company Big Machine Music as well as its own digital radio station, Big Machine Radio.


Job Summary:

The Director of Digital Marketing is responsible for developing and executing digital marketing strategies to enhance the online presence and engagement of Big Machine Label Group’s artists and brands. This role involves managing social media channels, digital content creation, and online advertising campaigns. This individual must be a creative thinker, detail-oriented, and possess strong communication skills to effectively collaborate with artists, management teams, and internal departments.


Essential Job Functions:

  • Collaborate with artist teams and outside marketing vendors & agencies to develop and implement comprehensive digital marketing strategies that align with the artists overall marketing objectives.
  • Identify and leverage emerging digital platforms and technologies to enhance artist visibility and engagement and curate engaging content.
  • Manage and grow the labels and artists’ social media presence across platforms including, but not limited to: Instagram, Facebook, Twitter, YouTube, and TikTok, ensuring content is on-brand, relevant, and optimized for each platform.
  • Identify and collaborate with influencers and other digital partners to expand the label’s reach, tracking the performance of these collaborations.
  • Monitor audience engagement, analyze social media performance metrics, and make data-driven adjustments as needed.
  • Plan, execute, and optimize online advertising campaigns, including paid social media, Google Ads, and other digital advertising channels.
  • Prepare regular reports and presentations for senior management on digital marketing performance, audience insights, and ROI.
  • Stay up-to-date on industry trends and emerging technologies to ensure the organization remains competitive in the digital landscape.
  • Work closely with internal departments, including, but not limited to, A&R, public relations, and creative, to ensure cohesive digital strategies and messaging.


Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.


Required Experience:

  • 3+ years of previous experience in a digital marketing, social media management, or online advertising role.
  • Proven track record of managing successful digital marketing campaigns for artists.


Required Skills:

  • Creative thinker that can conceptualize and execute plans for artists, with the ability to generate innovative ideas for digital content and campaigns.
  • Proficiency in analyzing digital metrics and using data to inform marketing strategies.
  • Excellent verbal and written communication skills, with the ability to craft engaging content and collaborate effectively with diverse teams.
  • Strong communication and interpersonal skills.
  • Ability to thrive and be positive in a fast-paced environment with multiple projects and deadlines.
  • Ability to think and execute strategically while also maintaining a level of creative freedom.
  • High agility and adaptability to change.
  • Ability to work cross functionally with both internal and external partners.
  • Creative thinker with a passion for music and artist development.
  • Must be able to maintain high confidentiality.


Education:

Bachelor’s Degree in Marketing, Music Business, Digital Media, or related field is preferred, but not required.


Travel Required:

0-10%


Big Machine Label Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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