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Digital Marketing Manager
3 months ago
Job Description
Job Description Salary:
Job Description:
As the
Digital Marketing Manager
at First Enroll, you will play a critical role in leading the company’s organic marketing and growth initiatives and lead generation.
In this role, you will maximize search engine visibility for our clients, and responsible for implementing cutting-edge Google Ads and SEO strategies, optimizing website structures, and collaborating with cross-functional teams to enhance overall digital marketing performance.
We’re a fast growing company, which means there is significant room for growth and learning opportunities.
At First Enroll, we are committed to creating an inclusive culture where all employees feel welcomed and valued and hard work doesn't go unnoticed but is rewarded.
We are looking for self-starters who want to work hard, put in the effort, run through the finish line (not to it), and get rewarded – including working in a very positive work environment with great work/life balance, compensation commensurate with experience, year-end bonus, and more.
What you’ll do:
Manage 3rd party lead gen sources and start building our own efforts for lead gen. Implement lead distribution software
Manage Google Ads and company social media platforms, driving volume to Agents / Agencies
Develop, manage, monitor, and execute a transparent SEO strategic plan and vision that aligns with the company’s goals and metrics
Project management of all content deliverables and milestones
Provide insightful SEO reports, building data dashboards that highlight key metrics, trends, and recommendations to leadership and key internal stakeholders
Use custom SEO tooling to optimize and create new landing pages and contact form pages
Perform keyword research, content gap analysis, and on-page optimizations to enhance organic search visibility
Develop supporting marketing content that will maximize the return on investment (ROI) for campaigns and outreach
Manage vendors, vendor relationships, and systems utilized for SEO and marketing content creation
Maintain comprehensive inventory of all marketing content
Other duties as assigned
Who you are:
Proficiency with Google Analytics, Google Search Console, or similar tools is required
Lead generation experience
Bachelor's degree in Business Administration, Marketing, or a related field
3-5+ years of experience in Digital Marketing or content strategy
Up-to-date understanding of organic search trends and proven ability to achieve top search ranking results
Knowledge and experience with marketing on various social media platforms – and how to drive traffic through those platforms
Excellent communication skills, both written and verbal
Excellent understanding of SEO concepts and experience finding and diagnosing SEO problems (technical and content) that have produced measurable impact
Experience in developing and maintaining business reports and performing ad-hoc analysis; with demonstrated skills in data interpretation and statistical analysis
Work Location: South Florida (preferred) or Tinton Falls, NJ
Compensation:
Health, Dental, Vision and Life
401k plan w/ 4% match
aid Time off and Paid Holiday Time
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