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Adtech & Digital Analytics Manager

4 months ago

Hamtramck, United States Lambert Full time

We are currently seeking a Martech & Adtech Manager to join our team and lead our Martech & Adtech area for LLYC in the USA. Your goal will be to develop and manage the area to provide our clients with a quality service based on innovation, data, and technology.

What will you do?

  • Assist our clients in identifying strategic opportunities based on the extraction, integration, and activation of their business and campaign data.
  • Develop and coordinate advanced digital analytics, data integration, and technology projects applied to digital marketing and advertising environments.
  • Lead the agency's Adtech and Martech initiatives (digital analytics, BI, AdOps, DMPs, DSPs, CDPs, Lead Tracking, Automations...)
  • Build advanced technological solutions, both for our clients and for internal optimization.
  • Devise and develop platforms for the integration of omnichannel interactions.
  • Adapt the service offering to market trends (Cookieless environment, GA4...)
  • Implement and maintain Google Analytics 4 (GA4) on multiple websites.
  • Collect and analyze data identify trends and insights related to website performance.
  • Develop and implement KPIs for tracking user behavior and conversion rates (CRO).
  • Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders.
  • Collaborate with marketing, design, and development teams to ensure tracking and reporting requirements are met.
  • Conduct A/B testing and other experiments to optimize website and app performance.
  • Provide recommendations for improving user experience and driving conversions based on data analysis.
  • Stay up to date with industry developments and best practices in Analytics.
Qualifications
  • High technical communication skills with clients (CMO, CTO)
  • Preparation and defense of commercial proposals for the area.
  • Collaborative person with other areas to favor transversal projects.
  • Experience with the entire Google environment (GMP, Google Cloud, Big Query...)
  • Passionate about data and technology
  • Proactive, ability to innovate and propose solutions to clients.
  • Between 5 and 10 years of experience in data and analytics/technology teams
  • Technical degree in computer science, telecommunications, systems or relevant similar experience.
Preferred Qualifications
  • Experience with Salesforce
  • Previous experience in an agency, consultancy or technological solution (Adtech, Martech).

Lambert by LLYC is proud to celebrate an inclusive culture and welcomes candidate's perspectives, experiences, and backgrounds. We are an equal opportunity employer and we understand that by assembling a diverse and inclusive work force allows for a more open exchange of ideas, solutions, and progress.

We welcome your consideration for this role and look forward to connecting with you

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.