Marketing Automation Specialist

1 month ago

Atlanta, United States ABM Industries Full time

**Overview**

The Marketing Automation Specialist is a key player in executing our marketing strategy through hands-on, execution-focused responsibilities. In this role, you will design and implement the technical programs and assets necessary for our marketing campaigns through our marketing automation platform, Marketo. This role demands a high level of proficiency in technical tools and techniques, focused on building programs, assets, datasets, and automations including but not limited to nurture and event programs, emails, landing pages, audience lists, and schedules/automations. You will also be responsible for tagging, tracking, and tokenization of all assets and programs for the purposes of performance measurement and optimizations.

**Key Responsibilities:**

Campaign Development and Execution

+ Manage day-to-day administration of Marketo campaigns, reporting, and database operations

+ Design, build, and deploy campaign and event programs, emails, landing pages, and other marketing assets within Marketo per stakeholder requirements

+ Develop and manage marketing automation workflows for campaigns and events, from conceptualization through to execution and analysis

Optimization through Tracking and Analytics

+ Implement tracking mechanisms, including but not limited to UTM parameters and Marketo tokens, to gather data on campaign performance and customer engagement

+ Create and maintain test and control audience groups to evaluate campaign impacts with statistical significance

+ Conduct regular A/B testing and other optimization strategies to improve campaign effectiveness, making data-driven decisions to enhance conversion rates and overall marketing ROI

Quality Assurance and Data Management

+ Perform end-to-end testing for all initiatives to ensure accurate, on-time execution across all channels and campaigns

+ Manage the marketing database, including segmentation, list management, and data cleanliness, to ensure audience quality

+ Stay abreast of Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL. Ensure compliance through advisement and proactive measures (e.g., build out or modify safe storage methods, implement automations for compliance, etc.).

**Qualifications:**

+ Bachelors degree in business, marketing, information technology, or related field

+ 3+ years of experience in marketing operations and marketing automation

+ Deep understanding of marketing automation best practices, campaign design, and data management

+ Exceptional problem-solving abilities and a data-driven mindset

+ Excellent communication and collaboration skills

+ Technical

+ Required

+ Marketing automation (Marketo **strongly preferred** )

+ CRM (Salesforce preferred)

+ ABM Databases/Platforms (ZoomInfo preferred, LinkedIn Sales Navigator, etc.)

+ Workflow Management Tools (Workfront preferred, Asana, Trello, etc.)

+ Preferred

+ Google Analytics a plus

+ IVR Phone Systems (Invoca, Aircall, etc.) a plus

+ Data Visualization Tools (e.g., Power BI, Tableau)

+ Basic knowledge in SQL and scripting languages (R, Python)

REQNUMBER: 85388

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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