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Sr. Global Marketing Automation Manager

4 months ago

Atlanta, United States Vonage Full time

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications, Contact Center Applications, and Communications APIs.

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage's products and services can meet the needs of our current and future customers.

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Why this role matters:

The Marketing Operations team is responsible for delivering marketing campaigns across Vonage. We lead campaign execution and performance to ensure marketing initiatives are built and executed, while working with campaign owners to understand the business needs and goals to drive pipeline growth within the organization. Through marketing automation, we take data and turn it into actionable campaigns. We're seeking a candidate that has a 'can-do' attitude, a problem solver and a keen eye to detail as well as technical proficiency to join our expanding Marketing Operations team. This role will be working within marketing technology on a daily basis to build and execute campaigns across the organization

Where you will work:

Flex Worker - You will have home based days, but can be required to commute to the office for collaboration, customer meetings and presentations up to 3 days a week (exact days to be agreed with your line manager).

The address of the office you will be commuting to is 3200 Windy Hill Rd SE, Suite 200E, Atlanta, GA 30339

Sponsorship & Relocation Not Available - Legal authorization to work in the US is required. We are unable to sponsor individuals for employment visas, now or in the future, for this job opening. Additionally, we do not offer relocation assistance.

What you will do:

  • Deliver the marketing automation requirements for campaigns across field, channel, alliance, content and demand generation teams (tracking, scoring, program execution, email).Utilize automation technology to automate campaign execution.
  • Understand the full lifecycle of campaigns from ideation and execution through to reporting and work with campaign owners to understand goals.
  • Work with key stakeholders within the region to understand business needs and work across departments to deliver marketing automation needs for the region.
  • Build, test, launch and optimize multi-channel (email, nurture, SMS) marketing campaigns maximizing real-time triggers, segmentation and personalization to create seamless customer journeys
  • Develop and execute end to end email and SMS marketing campaigns, including design coordination and development.
  • Understand campaign workload within the region and prioritize work accordingly to ensure delivery of key initiatives.
  • Day-to-day management of Account Engagement including but not limited to automations, engagement programs, reporting, API integrations, lead management.
  • Drive and manage email and digital marketing strategies and technology as well as understanding key metrics and reporting.
  • Help solve key challenges, such as attribution, lead routing, lead nurture, lead scoring and data quality, ensure leads are distributed to Sales for follow-up, increasing efficiencies and conversion rates
  • Maintain best practices for Marketing Automation Platforms, including naming conventions, list management, lead flow, completion actions, owners, etc
  • Train users, assist in creating and documenting training materials
  • Create reporting and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on a weekly/monthly basis.
What you will bring:

Required
  • 5+ years progressive experience managing email marketing communications in an enterprise environment.
  • 3+ years experience and demonstrated expertise working with marketing automation and engagement platforms (Salesforce Marketing Cloud, Account Engagement, etc.) required.
  • Proven experience launching and high visibility, high performing multi-channel campaigns.
  • Experience building, testing and optimizing HTML emails for various clients with dynamic coding required.
  • Understanding of digital campaigns and email marketing best practices, deliverability, segmentation, A/B testing, and personalization.
  • Technical proficiency in understanding MarTech integrations using Account Engagement (Pardot API)
  • 5+ years of experience supporting marketing and sales with a through understanding of lead to revenue processing workflows
Desirable
  • Bachelor's degree in related field
  • Demonstrated analytical and problem-solving skills
  • Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy
  • Account Engagement Certification (Pardot)
  • Marketo or Hubspot experience
  • Enterprise SaaS B2B marketing experience is preferable
How you will benefit:
  • Medical, Vision, and Dental Coverage
  • Health Savings Account (HSA)
  • Income Protection
  • Maternity & Paternity Leave
  • 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
  • Unlimited Discretionary Time Off
  • Three Paid Volunteer Days a Year
  • Tuition Reimbursement
  • Voluntary Legal Plan
  • Optum Employee Assistance Program
  • Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.