E-Commerce Digital Marketing Specialist
2 weeks ago
We are seeking a highly motivated and experienced Digital Marketing Strategist to join our dynamic team. The ideal candidate will play a vital role in developing, implementing, and managing digital marketing initiatives that bolster our company's presence and drive significant outcomes in the digital realm. This position calls for a creative thinker with a keen grasp of the digital landscape and the ability to analyze and apply data insights to enhance e-commerce marketing effectiveness. If you have a passion for digital media and a track record for delivering results, we would love to hear from you
Responsibilities:
- Further develop and implement a digital marketing strategy
- Create visual concepts for promotional activities, execute, and optimize digital advertising campaigns across various platforms
- Manage the digital marketing calendar
- Maintain the online presence and reputation of the company
- Oversee the creation and maintenance of social media content
- Track digital marketing performance
- Create and update digital marketing reports
- Curate and optimize the online product catalog
- Coordinate with graphic design colleagues to ensure accurate product branding, product information, imagery, and descriptions
- Develop and implement competitive pricing strategies to maximize sales and profitability
- Monitor market trends and competitor pricing to adjust strategies accordingly
- Analyze campaign performance and adjust strategies to achieve ROI goals
- Collaborate with senior leadership and colleagues on the execution of social media strategies to increase brand visibility and engagement
- Utilize analytics tools to track key performance indicators (KPIs) and generate actionable insights
- Oversee the look and feel of the company website and generate product sales via online channels
Skills, Knowledge, and Experience:
- Bachelors degree in digital marketing or a related field
- Minimum of 3 years of experience as a Digital Marketing Specialist or similar role
- Strong understanding of online marketplace dynamics and trends
- Knowledge of digital advertising platforms (Google Ads, Amazon Ads, Facebook Ads, etc.)
- Excellent understanding of UX, web design, customer flow and web analysis
- Confidence in traffic analysis, reporting tools and optimization
- Excellent analytical and problem-solving skills
- Highly developed attention to detail
- Effective verbal and written communication skills
- Ability to work in a fast-paced environment
The position is located full time on site in our Mount Olive, NJ Headquarters.
Tronex International, Inc. is an equal opportunity employer.
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