PC (Potato Chips) Marketing Manager

2 months ago

Wells, United States PepsiCo Full time

Overview:

The PC Marketing Manager is responsible to lead the development and execution of comprehensive marketing strategies aligned with business objectives for potato chip (PC). This role will also manage the Indonesia re-entry project, which includes communications and brand portfolio

Responsibilities:
  • Lead development of PC strategic plan, focus to re-entry strategy and long-term plan which covers brand plan strategy & portfolio.
  • Build disruptive & meaningful integrated marketing communication strategy which includes launch plan (comms & media, total connection planning) and visibility/promotion in all consumer touch point.
  • Develop marketing calendar which includes all advertising, promotion and visibility in all touch points.
  • Develop and build strong disruptive media plan with co creation with Media Team and agency into all consumers touch point, bringing connection with consumers through total connection plan which cover all traditional and digital media.
  • Build disruptive yet meaningful brand PR communication plan to support re-entry.
  • Accountable for managing total advertising and promotion spends as per plan and its effectiveness, act as process owner and lead as GCS agenda.
  • Co-create and partner with consumer insight and analyze consumer trend/behaviour, monitor competitive strategy/moves, leveraging research/insight/competitive information to lead brand marketing plan.
  • Co-create and partner with R&D for multiyear portfolio strategy and innovation plan.
  • Be a key point of contact for Global team in developing advertising/portfolio/pack.
  • Co-create brand and channel plan with trade marketing team in supporting all marketing plan and execution.


Qualifications:

A bachelors degree in Business, Management, or any field. Preferred at least 10 years of experience in marketing role, preferable from FMCG Industry.

REQUIRED COMPETENCIES

  • Good inter-personal skills.
  • Strong analytical and strategic thinking capabilities.
  • Exceptional communication, negotiation, and relationship-building skills.
  • Proficiency in data analysis and market research tools.
  • Innovative mindset and the ability to think creatively to drive results.
  • Proficient in Excel & PowerPoint tools.

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