Senior Social Media Manager

2 weeks ago

Boston, United States DataRobot Full time

Job Description:DataRobot is the leader in Value-Driven AI, a unique and collaborative approach to generative and predictive AI that combines an open platform, deep expertise and broad use-case experience to improve how organizations run, grow and optimize their business. The DataRobot AI Platform is the only complete AI lifecycle platform that interoperates with an organization's existing investments in data, applications and business processes, and can be deployed on prem or on any cloud environment. Global organizations, including 40% of the Fortune 50, rely on DataRobot to drive greater impact and value from AI.We are seeking a dynamic and results-driven Senior Social Media Manager to join the Global Communications Team. In this role, you will lead strategy and execution across corporate social platforms, driving exponential growth and greater awareness as well as engaging broader audiences.Key Responsibilities: Lead global social media strategy and execution across key corporate social channels, including LinkedIn, Twitter/X, and YouTube.Develop and manage the global social editorial calendar tailored to each channel based on channel-specific trends and competitive benchmarking, from creative strategy to copy creation to posting.Determine quarterly KPIs and channel benchmarks and continuously evaluate performance based on data, utilizing reporting tools to analyze engagement trends and adjust content strategy accordingly.Craft strategic, on-brand, and high-quality content and creative for our social channels that drive results and impact.Optimize content to help maximize engagement and reach, based on an ever-evolving, data-informed content strategy.Partner closely with cross-functional marketing teams, brainstorming and innovating on broader campaign concepts to develop social-centric activations.Provide recommendations to enhance strategy and tactics social media marketing channels for greatest impact based on data, research, and analysis.Evaluate complex data and translate into insights for the broader marketing and executive leadership teams.Keep on the pulse of software advances, industry trends, and methodologies to continually innovate and drive efficiencies.Maintain the brand vision and voice.Create guidelines and resources to enable advocacy and amplification for internal and external stakeholders.Knowledge, Skills & Abilities:4-6 years experience of social marketing experience in B2B technology industry with a proven record of successDeep expertise in leading and emerging social media channels, including LinkedIn, X/Twitter, YouTube, Medium, Reddit and more.Strong project management skills, including handling multiple projects and campaigns from conception to completion, delivering documented results.Excellent writer and communicator with an eye for detail, capable of creating impactful content and simplifying complex concepts for diverse audiencesIndependent thinker and self-starter who is adept at working in a team environment to adopt and scale processes and policies to ensure a best-in-class social marketing program.Experience working with creative teams to influence content so it delivers meaningful business outcomes through social media.Drive to outpace industry and competitor benchmarks and achieve exponential growth.Passion and enthusiasm that inspires fresh ideas and motivates action.Proficiency in design software and basic video editing tools preferred.LocationThis role is based in Boston, MA, with the flexibility to work remotely.The talent and dedication of our employees are at the core of DataRobot's journey to be an iconic company. We strive to attract and retain the best talent by providing competitive pay and benefits with our employees' well-being at the core. Here's what your benefits package may include depending on your location and local legal requirements: Medical, Dental & Vision Insurance, Flexible Time Off Program, Paid Holidays, Paid Parental Leave, Global Employee Assistance Program (EAP) and moreDataRobot Operating Principles:Wow Our CustomersSet High StandardsBe Better Than YesterdayBe RigorousAssume Positive IntentHave the Tough ConversationsBe Better TogetherDebate, Decide, CommitDeliver ResultsOvercommunicateResearch shows that many women only apply to jobs when they meet 100% of the qualifications while many men apply to jobs when they meet 60%. At DataRobot we encourage ALL candidates, especially women, people of color, LGBTQ+ identifying people, differently abled, and other people from marginalized groups to apply to our jobs, even if you do not check every box. We'd love to have a conversation with you and see if you might be a great fit. All U.S. DataRobot employees must be fully vaccinated against COVID-19. If there is a medical, religious, or other legally protected reason that prevents you from receiving an available COVID-19 vaccination, and you are selected as a candidate for consideration, we have a process in place to evaluate requests for accommodation.DataRobot is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. DataRobot is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. Please see the United States Department of Labor's EEO poster and EEO poster supplement for additional information.All applicant data submitted is handled in accordance with our Applicant Privacy Policy.

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