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Marketing Specialist

2 months ago

Farmington, United States Independent Emergency Physicians Full time
Urgent Care Marketing Specialist

We are Independent Emergency Physicians, or IEP, a local, physician-owned multi-specialty practice group that is deeply ingrained in the community. With a commitment to excellence in patient care and a dedication to fostering strong connections with our employees, communities, and partners, we pride ourselves on delivering high-quality healthcare services across multiple specialties and in multiple settings.

Position Overview:

The Marketing Specialist for our Urgent Care service line will play a key role in developing and implementing strategic marketing initiatives to increase patient awareness, enhance our brand presence and drive patient engagement. The ideal candidate will have proven experience in marketing roles, preferably within the healthcare industry, and a strong understanding of marketing principles, strategies, and tactics.

Responsibilities:
  • Manage Marketing and advertising campaigns across digital, social media, print and traditional advertising channels
  • Monitor and analyze marketing performance metrics to measure campaign effectiveness and make data-driven decisions.
  • Work with external resources to manage search campaigns and keywords, and track metrics including Google search search, display and Google my business campaigns.
  • Track competitor performance and market changes.
  • Manage and optimize our online presence - website, social media platforms, online directories, and review sites.
  • Develop content calendar, engaging content, and manage content performance for optimized engagement
  • Conduct regular audits of IEP UC placement in all search engines, community social media platforms, ndl review sites for accurate links/info.
  • Develop additional strategies for engagement.
  • Coordinate community engagement in each UC community.
  • Identify opportunities, secure sponsorships and manage events and engagement in each market.
  • Work as a team with external resources.
The Ideal Candidate:
  • Strong problem-solving abilities and strategic thinking skills.
  • Capacity to simplify complex concepts for diverse audiences.
  • Ability to manage multiple projects, resources and deadlines simultaneously.
  • Strong execution of plans with attention to detail.
  • Friendly, approachable, receptive to feedback.
  • Passion for making a difference and a genuine interest in contributing to the well-being of our community.
  • Team Player within a larger marketing team of internal and external resources.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Advertising, Public Relations, or related field.
  • Experience in measuring success through data-driven results.
  • Understanding of Google analytics.
  • Exceptional written and verbal communication skills, with the ability to craft clear, concise, and engaging content.
  • Strong interpersonal skills with the ability to build relationships and collaborate effectively with diverse teams.
  • Excel in producing content both independently and collaboratively, demonstrating creativity and a sharp eye for detail.
  • Comfortable working in a fast-paced environment and adaptable to change.
  • Highly organized with excellent project management skills and the ability to multitask in a fast-paced environment.
  • Proficiency in digital communication tools and platforms,including Google Workspace, MailChimp, Google My Business, Google Adwords, Podium, and design software/platforms. Experience with Adobe In-Design and PhotoShop is a plus.
  • Ability to use a PC with windows operating systems.
  • Complies with company policies and standards.
  • Abides by all requirements to safely and securely maintain Protected Health Information (PHI).
Benefits:
  • Excellent benefits
  • Opportunities for professional development and advancement
  • Meaningful work that makes a difference in the lives of others

About IEP

IEP was founded with the purpose of taking care of the patient by taking care of the provider. Since 1997, we've been meeting the healthcare needs of our communities first by providing emergency medicine care, then expanding into hospital medicine, observation medicine, urgent care medicine and post-acute care services. We are a provider-focused organization, as 95% of our employees provide direct patient care in multiple locations throughout SE and Mid Michigan. We live by our values of Compassion, Integrity, Commitment, Professional Excellence, Service Excellence and Clinical Excellence.