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Social Media/Marketing Specialist

3 months ago


Fort Lauderdale, United States Nova Southeastern University Full time

About Us: We are excited that you are considering joining Nova Southeastern University Nova Southeastern University (NSU) was founded in 1964, and is a not-for-profit, independent university with a reputation for academic excellence and innovation. Nova Southeastern University offers competitive salaries, a comprehensive benefits package including tuition waiver, retirement plan, excellent medical and dental plans and much more. NSU cares about the health and welfare of its students, faculty, staff, and campus visitors and is a tobacco-free university. We appreciate your support in making NSU the preeminent place to live, work, study and grow. Thank you for your interest in a career with Nova Southeastern University. NSU considers applicants for all positions without regard to race, color, religion, creed, age, sex, sexual orientation, gender identity or expression, genetic information, disability, political affiliation or belief, national origin, marital or veteran status or any other legally protected status. Essential Job Functions: 1. Assists in management of social media platforms (such as Linked In, Facebook, and Instagram), webpage, and other online communities by creating and posting content. Edits or rewrites existing copy as necessary to maintain fresh content on shared and owned channels. 2. Assists in identifying, developing, and evaluating communication strategies based on knowledge of university objectives and market characteristics. 3. Assists with the coordination and presentation of and/or participates in strategic enrollment marketing or promotional activities and events. 4. Performs basic web editing within a CMS, to write and help organize and coordinate the production of web content additions and updates for administrative and internal web pages. 5. Stays current on new technologies, best practices, and trends in digital storytelling. Keeps track of social media trends and behaviors to ensure engaging and valuable content. 6. Contributes to improving internal and external communications by helping develop and implement an effective communications strategy as it relates to increasing the visibility of the FL Blue program. 7. Assists in creating marketing materials and creating graphics for use in multiple mediums including print and digital advertising. This includes the use of Canva and Constant Contact. 8. Provides clerical support such as word processing, filing, maintaining databases, photocopying, scanning, creating labels, and mailing correspondence. 9. Completes special projects as assigned. 10. Performs other duties as assigned or required. Marginal Job Functions: Required Knowledge, Skills, & Abilities: KNOWLEDGE: 1. English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. 2. Communications and Media - Knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. 3. Marketing - Knowledge of principles and methods for describing and promoting programs and services in order to achieve desired outcomes. 4. Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. SKILLS: 1. Reading Comprehension - Proficient understanding of written sentences and paragraphs in work-related documents. 2. Writing and Editing - Proficient skills in communicating effectively in writing as appropriate for the needs of the audience. 3. Time/Project Management - Proficient skills in managing one's own time and projects. Skilled in working under deadlines and completing tasks in a timely and efficient manner. 4. Active Listening - Proficient skills in giving full attention to what other people are saying, taking time to understand points being made, asking questions as appropriate, and not interrupting at inappropriate times. 5. Communication and Interpersonal Skills - Proficient skills in talking to others to convey information effectively and respectfully. 6. Strong computer software and social media skills - Proficient in Microsoft Office Suite, Canvas LMS, Canva, Adobe Suite, and various social media outlets. ABILITIES: 1. Written Comprehension - The ability to read and understand information and ideas in writing so others will understand. 2. Written Expression - The ability to communicate information and ideas in writing so others will understand. 3. Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences. 4. Independent Work - The ability to work independently and follow through with verbal and written instructions. 5. Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity). Job Requirements: Required Certifications/Licensures: Required Education: High School Diploma or equivalent Major (if required): Required Experience: High School Diploma and two (2) years of experience providing administrative support, social media content/digital marketing and communication assistance, or experience managing / coordinating functions with high level external contacts Preferred Qualifications: Is this a safety sensitive position? No Background Screening Required? No Pre-Employment Conditions: Sensitivity Disclaimer: Nova Southeastern University is in full compliance with the Americans with Disabilities Act (ADA) and does not discriminate with regard to applicants or employees with disabilities, and will make reasonable accommodation when necessary.

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