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Director, Marketing and Communications

3 months ago

Galveston, United States The Ladders Full time
Job Title
Director, Marketing and Communications

Agency
Texas A&M University at Galveston

Department
Vice Pres & Chief Operations Ofcr

Proposed Minimum Salary
Commensurate

Job Location
Galveston, Texas

Job Type
Staff

Job Description

Who we are

We are the ocean campus of Texas A&M University at Galveston. Our employees come from throughout the world, with many different perspectives, talents, lived experiences, and interests. Aggies by the Sea promote a welcoming and highly productive work environment. We support the university's goals to recruit and retain a quality workforce and encourage life-long learning practices. We will do our part to assist you in your new position and encourage you to take advantage of training and development opportunities that are available to help you be successful.

What we want

The Director, Marketing and Communications, is responsible for providing direct, day-to-day Marketing and Communications support for the Galveston Campus Chief Operating Officer, Vice President of Texas A&M University, and Superintendent of the Texas A&M Maritime Academy as well as all members of the campus leadership. Plans and implements a comprehensive marketing and communications strategy. Promotes advancement of department or member by enhancing name recognition and public perception through strategic marketing channels.

What you need to know

Salary: Compensation will be commensurate to selected hire's experience.

Special Instructions: A cover letter and resume are strongly recommended. You may upload these in the CV/Resume section.

Required Education and Experience:
  • Bachelor's degree in marketing, Communications, or other applicable field, or equivalent combination of education and experience.
  • Ten years of related experience.
  • Three years of supervisory experience.
Required Special Knowledge, Skills, and Abilities:
  • Familiarity with social media content strategy development, execution and management. Outstanding writing skills.
  • Ability to identify and generate compelling content for distribution across a host of channels including social media; publications; video; advertisements; news releases; web; and in-person events.
  • Ability to develop and align marketing and communications to an overarching strategic plan and reflect the core values of the institution.
  • Ability to serve as spokesperson for the organization in consultation with the TAMUG Chief Operating Officer and TAMU Vice President and Superintendent of the Texas A&M Maritime Academy
  • Ability to work well in a matrix environment to gain input from various stakeholders (colleges, faculty, staff, students, administration, former students, community, maritime thought leader organizations, etc.)
  • Ability to write speeches for senior executive leadership and facilitate opportunities for speaking engagements
  • Ability to provide leadership, advice and expertise at the executive level for campus Marketing and Communications.
  • Strong technical abilities across multiple communication capabilities.
  • Able to work independently with minimal supervision.
  • Strong organizational and interpersonal skills.
  • Ability to multi-task and work cooperatively with others.
  • Proven ability to lead teams through complex requirements of matrix environments.
Preferred Qualifications:
  • Master's degree in marketing, public relations, communications, or related field.
  • Demonstrated management skills.
  • Previous innovative and strategic event experience.
  • Knowledge of TAMU communications protocols, policies, and procedures.
  • Knowledge of media law; video production, multimedia, and podcast development skills.
  • Previous experience in crisis management.
Essential Duties/Tasks:

Plans and implements a comprehensive marketing and communications strategy. Promotes advancement of department or member by enhancing name recognition and public perception through strategic marketing channels.

Strategic Marketing and Communications
  • Advises COO/Superintendent and campus leadership on marketing and communications opportunities, reputation advancement, and crisis mitigation strategies and recommends plans of action.
  • Provides executive communications support to the COO/Superintendent for all high-level initiatives and communications.
  • Formulates, implements, and enforces strategic marketing and communications plans in support of institutional priorities, including branding, strategies, resources, policies and procedures.
  • Liaises with Texas A&M University in College Station and represents the Galveston Campus in official capacities.
  • Develops strategic partnerships with marketing and communications professionals and brands to further Division strategic plan. Serves as campus spokesperson.
  • Serves as a member of the Galveston Campus Executive Team, the State Maritime Academy Communications Council, and relevant committees at Texas A&M University.
Administration and departmental Leadership and Supervision of MarCom Team
  • Participates in annual campus budget and strategic planning as a member of the executive team.
  • Directs the division budget and oversees expenditures and other fiscal functions for MarCom.
  • Tracks, verifies, reviews and approves all expenditures related to programs and initiatives, documents/files related paperwork with the business office and related departments.
  • Leads campus marketing and communications staff and serves as chief creative director.
  • Provides consultation, guidance, and education on best practices for contributing personnel from other campus units.
  • Assigns workflows and responds to strategic priorities.
Media Relations
  • Proactive and passive outreach to media to cultivate opportunities to enhance awareness and reputation of the Galveston Campus.
  • Create and maintain lists of media outlets, reporters, and influencers.
  • Arranges news coverage, photography, and videography and provides guidance and consultation as needed on publication and multimedia.
  • Collaborates with the College Station campus, The Texas A&M University System and strategic partners to develop media outreach and response efforts.
  • Field inquiries. Facilitate media training opportunities for administrators, faculty and staff.
  • Develops and coordinates Experts list and collaborates with the College Station campus to pitch and facilitate media opportunities for faculty and staff experts.
Content Creation, Production and Oversight
  • Develops ideas; identifies creative approaches; researches and implements communications and promotional initiatives, including special projects and events with high reputational impact.
  • Directs and engages in the planning, writing, editing, photographing, designing, development, production and dissemination of news releases, multimedia, social media, newsletters, presentations, reports, brochures, website, and other marketing materials.
  • Leverages new technologies to market and communicate.
  • Researches, writes, and edits COO speeches.
  • Initiatives and prepares executive communications for COO and Superintendent.
Why Texas A&M University?

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration.
  • Health, dental, vision, life and long-term disability insurance with Texas A&M contributing to employee health and basic life premiums.
  • 12-15 days of annual paid holidays.
  • Up to eight hours of paid sick leave and at least eight hours of paid vacation each month.
  • Automatic enrollment in the Teacher Retirement System of Texas.
  • Health and Wellness: Free exercise programs and release time.
  • Professional Development: All employees have access to free LinkedIn Learning training, webinars, and limited financial support to attend conferences, workshops, and more.
  • Employee Tuition Assistance and Educational Release time for completing a degree while a Texas A&M employee.


Instructions to Applicants: Applications received by Texas A&M University must either have all job application data entered or a resume attached. Failure to provide all job application data or a complete resume could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.