Brand Manager

4 weeks ago

Grand Rapids, United States BISSELL Full time

Overview:

The Brand Manager position is an exciting opportunity to join a fast-growing, family-owned global company that is a leader in the small appliances industry. The candidate will play a vital role in the development and implementation of global product innovation and marketing strategy on one of BISSELLs fast growing and strategically important businesses. The Unique Brand Manager Role will lead the Upright Deep Cleaning Category and will work closely with other functions to develop, launch, and commercialize new products. They will lead consumer insights work to shape the future innovation roadmap for the category. This role will experience the thrill of taking products from idea all the way through launching in markets around the world, owning everything from success criteria, claims, and products specs to channel management strategy and retailer sell-in. This position requires experience in product development for consumer products, and a BA/BS in marketing or related field of study. Candidates must demonstrate proven experience with consumer program development, line extension development and sales, as well as leadership of cross-functional teams.

Responsibilities:
  • Identifies and defines consumer needs for all development programs with the partnership of marketing research department. Champions the voice of the consumer across all projects and adapt to different regions consumer needs.
  • Develop, implement, execute and manage new product global launches and maintain existing product lines.
  • Lead for category innovation projects. Represents the voice of marketing, sales, and consumer services to R&D, finance, manufacturing and the related GPD teams.
  • In conjunction with category associate director and sales, develops portfolio objectives, channel management, and distribution strategies. Work with key accounts to develop and improve BISSELL portfolio in-store productivity, gross profit and assist in maximizing customer satisfaction.
  • Develop a 3yr innovation pipeline for the category in partnership with the category associate director and cross functional team.
  • Analyzes, tracks and measures sales and share data to identify insights to drive business performance including post launch KPIs with clear action plans to improve innovation performance.
  • Monitors competitive strategic and tactical activities. Develops appropriate global strategies and/or new launches.
  • Ability to communicate effectively with top management, project team members, manufacturing suppliers, and all other Associates. Strong executive presence to communicate clear category vision to retailers and executive team.
  • Works closely with other product business unit team members and other support groups to meet timelines and budget objectives.
  • Is available for marketing and sales projects as needed.
  • Understand and be held accountable for all the categorys goals (including profitability). In conjunction with category associate director, develop and execute tactical initiatives and implement strategy to meet or exceed these goals.
  • Lead the Annual Plan and Update development process. Lead media and promotion planning process. Lead Budget process for category.
  • Responsible for the development and coaching of people (2 Associates).
  • May be required to perform other duties as assigned.


Qualifications:

Required Core Competencies:

  • Strategic Thinking
  • Functional/Technical Expertise
  • Global Business Acumen
  • Learning Agility
  • Self-Management
  • Dealing with Ambiguity
  • Delivers Results
  • Judgment and Decision Making
  • Managerial Courage
  • Continuous Improvement

Required Experience / Education:

Degree minimum: Bachelors degree
Specific concentration: Marketing or Business
Experience level: 6-8 years in consumer products

  • Experience in product development for consumer products
  • Proven experience with consumer program development, line extension development and sales
  • Experience leading cross-functional teams
  • Strong analytical skills with ability to summarize data to understand trends/ insights and develop clear action plans
  • Strong storytelling skills to develop and present business cases to leadership

Specialized Training / Education Preferred:

  • MBA
  • CPG experience preferred
  • Experience managing a P&L

Skills Required:

  • Excellent executive presence and communication skills
  • Able to feel comfortable to deal with ambiguity
  • Show passion to motivate others and champion ideas

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