Associate Channel Marketing Manager
3 weeks ago
We connect our customers with recognized tools and services that empower them to create, build and fix.
The Associate Channel Marketing Manager – Ecommerce & D2C reports to the Director, Brand and Channel Marketing Manager, and will create and execute high-impact marketing programs for ecommerce accounts such as Amazon, Home Depot, Acme, Lowes as well as D2C through baileigh.com, edwardsironworkers.com and axiomprecision.com. This position is responsible for building out pricing and promotions, effectively launching new products and supporting marketing initiatives. The position’s responsibilities include analyzing and interpreting sales/profit, customer, consumer and competitive data to support daily decision-making. This position is a key partner to the direct sales team, D2C website and ecommerce accounts helping drive significant growth.
Reporting out of the corporate office near Nashville, Tennessee (La Vergne), this position may sit on-site, hybrid or fully remote work arrangement.
WHAT YOU WILL DO: Be a Critical partner. Have a voice. Lead.
Create and develop annual promotional plans for ecommerce accounts and D2C to drive incremental growth
Manage multiple brands: Jet, Powermatic, Wilton, Baileigh, Edwards and Axiom to drive profitable growth with ecommerce accounts and D2C websites
Execute new product launches with commercial team to drive growth and margin accretion
Work directly with the brand team on customer program development from inception to delivery
Work closely with product teams to effectively launch new products to meet end-user needs
Work closely with direct sale team and ecommerce sales team to customize programs to drive significant business growth
Create and drive marketing programs to meet strategic growth objectives and to grow sales among key customers
Support Director of Ecommerce and VP Direct Sales and Customer Experience in developing pricing strategies that maximize customer profitability, the company’s market share and customer satisfaction
Assist with projects including forecasting, budgeting, timelines, due dates and communicating sales feedback
Understand internal databases for PIM information, DAM, catalogs, etc. to meet the needs of key customers
Understand current programs and proactively support and communicate any changes and maintain programs in accordance with agreements. Coordinate with product teams to maintain accurate product data (i.e., images, features & benefits, pricing)
Monitor/track and analyze the effectiveness of programs to support reporting, course corrections and decision-making
WHAT YOU WILL NEED: Energy. Drive. Focus.
Bachelor’s degree in marketing, business, related field, preferred, or combination of work and education
Minimum of 3 years sales and marketing experience
Minimum of 3 to 5 years' experience working with internal and external sales teams
Working knowledge of SAP
Working knowledge of Salesforce
Possesses in-depth knowledge of customers and related D2C channels of trade
Highly proficient in MS Word, Excel, and PowerPoint
Strong organization, time management, problem solving, communication, interpersonal and negotiation skills
Able to troubleshoot problems quickly and thoroughly, make decisions under pressure, and maintain the ability to be tactful in all situations
Effective communication and presentation skills working with levels of internal management and customer meetings
Exhibit good work habits and willingness to work extended hours to complete a job when required to meet deadlines
Demonstrate adaptability to a challenging and developing environment, and willingness to take on new responsibilities as the business evolves
WHAT YOU WILL GAIN: Inspiration. A Learning Environment. A Sense of Belonging.
At JPW Industries, we're more than just a workplace – we're a community of innovators, problem-solvers, and forward-thinkers. Join us and immerse yourself in an environment of inspiration, where learning never stops, and every day presents new opportunities for personal and professional growth. You'll find a true sense of belonging as part of our global team, where your contributions matter and your talents are celebrated.
Benefits That Matter:
We believe in taking care of our team, which is why we offer a comprehensive benefits package designed to enhance your well-being and support your success. From competitive pay and annual bonuses to top-tier medical, dental, and vision coverage from day one, we've got you covered. Plus, enjoy perks like telehealth, flexible spending accounts, employer contributions to health savings accounts, and more. Our commitment to your wellness extends beyond the basics, with paid time off, designated holidays, life insurance, disability coverage, identity theft protection, and employee assistance programs. And let's not forget about the fun – join us for employee appreciation activities that make every day a little brighter.
JPW INDUSTRIES AND CULTURE:
As a leader in metalworking and woodworking equipment and specialty shop tools, JPW Industries is known worldwide for our trusted brands –Jet, Powermatic, Wilton, Baileigh, Edwards and Axiom. Our legacy of quality, reliability, innovation, and service spans generations, with products built to last and support teams dedicated to customer satisfaction. We're driven by a shared mission to improve lives, enhance safety, and foster well-being in everything we do. At JPW, our
core values
guide us –
we win as a team, act with integrity, put the customer first, believe in innovation, and play to win.
Be Part of Something Great:
If you're ready to make a difference and be part of a team that values your unique skills and contributions, JPW Industries is the place for you. Join us and experience the fulfillment of being part of something bigger – where every day brings new challenges, opportunities, and successes. Together, let's create a brighter future for ourselves and our customers.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
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