Consumer Marketing Manager
4 weeks ago
Job Description
Ingram Content Group (ICG)is hiring for a Consumer Marketing Manager to contribute to our Consumer Marketing team in LaVergne, TN just outside Nashville.
As a critical member of Ingram's Consumer Marketing division, the Consumer Marketing Manager will develop and implement digital marketing campaigns that drive growth of Ingram's direct-to-consumer marketing business. Identifies and executes new user acquisitions campaigns to grow consumer audiences. Oversees social media channels to build consumer facing brands, acquire new users and increase engagement with existing users. Analyzes and interprets data from social and acquisition campaigns to evaluate strategy, test new tactics, discover new audiences, validate potential opportunities, and determine ROI.
Do you have experience working with publishers? Have a passion for helping publishers be successful?
At Ingram, our publisher-facing business offers more than just traditional wholesale services. It offers fully integrated and relevant solutions for client publishers. Comprised of book printing, digital book, distribution, publishing sales and marketing services, this part of Ingram's business helps publishers discover more ways to sell content in markets across the globe. Based in the Nashville area, New York, Berkeley and other locations, our teams are collaborative, innovative, dynamic, and passionate about the business.
The world is reading, and it is our goal to connect as many people to the content they want in the simplest ways. If you share that passion, enjoy working in a fast-paced environment and want to contribute to a strategic part of the business that is evolving and expanding, we can't wait to meet you
Required Qualifications:
- Bachelor's Degree or year for year equivalent experience
- Minimum of 5 years related marketing experience
- Leads the strategy and execution of marketing campaigns that drive traffic, sign ups and engagement at Ingram-owned, consumer-facing websites.
- Creates and manages paid search, social and display advertising campaigns including campaign setup and ongoing optimization.
- Manages and oversees social media channels including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok and Reddit to grow social communities, build brands, and increase site sign ups.
- Createswebsite content, website features, emails, promotional opportunities, giveaways, lead magnets, and additional organic and paid acquisition and lead generating strategies.
- Independently measures and reports on the performance of marketing campaigns; evaluates against key performance metrics and adjust campaigns to improve performance when necessary.
Additional Information
Perks/Benefits:
- A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
- 15 vacation days & 12 sick days accrued annually and 3 personal days
- 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
- Wellness program with access to onsite gym and basketball court for associates
- Avid reader? Numerous opportunities to engage with books and authors
- Free card registration at the Nashville Public Library
- Discounted offers to self-publish with IngramSpark®
- Encouraged continued education with our tuition reimbursement program
- Financial and in-kind opportunities to engage with non-profits in your community
- Company match program for United Way donations
- Volunteer opportunities and in-kind drives for non-profits throughout the year
- Take breaks or brainstorm in our game room with ping pong & foosball
- Casual Dress Code
Ingram Content Group LLC is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, work related mental or physical disability, veteran status, sexual orientation, gender identity, or genetic information.
- EEO/AA Employer/Vet/Disabled
- We participate in EVerify.
- EEO Poster in English
- EEO Poster in Spanish
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