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Associate Director, Marketing Manager
4 weeks ago
About the Role: Grade Level (for internal use): 11 Title: Associate Director, Marketing Manager Position Overview: As a Marketing Manager for S&P Global Ratings, you will play a pivotal role in developing and executing the global go-to-market plan for relevant personas within your assigned sectors. Reporting to the Head of Global Event Marketing & Marketing, Americas, you will be responsible for both specifically assigned sectors in the Americas, with occasional global specific campaigns, partnering with key stakeholders to understand business objectives and build integrated marketing strategies that drive awareness and demand for S&P Global Ratings content and products. The Impact: In this dynamic role, you will be instrumental in shaping and executing marketing initiatives that resonate with capital market participants, including investors, corporate issuers, intermediaries, and more. You will have a significant and lasting impact by providing timely content, thought leadership, and product information to the market. Your contributions will directly influence customer acquisition, retention, and overall brand awareness for S&P Global Ratings. The Career Opportunity: This high-profile role offers extensive opportunities for professional growth. As one of the most strategically pivotal roles in Ratings, you will have exposure to various aspects of the business and influential customers and prospects regularly. The role provides opportunities for internal transfers within the Ratings Marketing team and may include special projects to enhance your profile within S&P Global, presenting your expertise and insights to management and other divisions. The Team / The Business: Join a diverse, creative, and professional Marketing team that is well-regarded within S&P Global Ratings. The team fosters an inclusive and flexible culture with expectations of high performance and accountability. Collaborate with partners outside the Marketing team, such as Sales and Analytical teams, who bring deep knowledge of credit, finance, and Sustainable Finance markets, enriching your knowledge base. Job Description: Strategic Partnership: Act as a strategic partner to sales, relationship management, product, market outreach, and analytical teams. Collaborate in the development of annual, integrated marketing plans aligned with the business's growth strategy. Market Understanding: Foster a deep understanding of S&P Global Ratings product suites and the competitive landscape. Create persona-based marketing campaigns to engage and influence market participants: investors, issuers, intermediaries, and more in your assigned sector(s). Campaign Delivery: Plan and execute marketing programs from start to finish, leveraging internal support and driving collaboration. Utilize thought leadership content to generate awareness and demand for S&P Global Ratings products. Analytics and Reporting: Work with the Database and Metrics lead to create, maintain, and conduct analytics reporting across platforms. Extract key insights for future campaign development and go-to-market strategies. Customer Insights and Trend Analysis: Analyze customer insights, market trends, and marketing best practices to build successful strategies. Increase conversions, generate qualified leads, and enhance the overall customer experience. Communication and Collaboration: Communicate ideas, marketing programs, strategies, and final deliverables to internal stakeholders. Collaborate effectively with cross-functional teams. Innovation and Improvement: Seek new ways and marketing tactics to improve key marketing metrics. Manage day-to-day responsibilities, including email distribution, website and social media posting, and maintenance for your assigned sectors part of the Ratings website. Collaboration: Partner with and support other marketing campaigns/activities as needed. Qualifications: Bachelor's degree or equivalent practical experience. 5 years in a marketing or communications role or similar experience with B2B financial services or capital markets experience. Excellent leadership and communication skills, with the ability to build collaborative partnerships with cross-functional teams. Familiarity with marketing automation and CRM tools. Demonstrated ability to utilize market research and data to drive actionable insights to inform marketing strategy and improve the customer experience. Experience with digital and offline media. Experience developing initiatives that move the needle on key perception metrics. Strong ability to manage ambiguity, and work on multiple projects simultaneously in a fast-paced dynamic environment. Strong problem-solving ability, including metrics-driven thinking. Excellent organizational, time management and project management skills. Compensation/Benefits Information (US Applicants Only): S&P Global states that the anticipated base salary range for this position is $72,300 to $143,800. Base salary ranges may vary by geographic location. In addition to base compensation, this role is eligible for an annual incentive plan. This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit S&P Global Benefits . About S&P Global Ratings: At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions. S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics, and workflow solutions in the global capital, commodity, and automotive markets. With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today. What's In It For You? Our Purpose: Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world. Our People: We're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all. Our Values: Integrity, Discovery, Partnership Benefits: Health & Wellness: Health care coverage designed for the mind and body. Flexible Downtime: Generous time off helps keep you energized for your time on. Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills. Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs. Family Friendly Perks: It's not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families. Beyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference. For more information on benefits by country visit: Benefits by Country . Diversity, Equity, and Inclusion at S&P Global: At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation - Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. Equal Opportunity Employer: S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. US Candidates Only: The EEO is the Law Poster describes discrimination protections under federal law. Job ID: 296356 Posted On: 2024-02-04 Location: New York, New York, United States J-18808-Ljbffr
