Marketing Automation Specialist
3 weeks ago
The Company
WE ARE ASQ: EXCELLENCE THROUGH QUALITY
ASQ is the leading membership association to help quality professionals achieve their career goals and drive excellence through quality in their organizations and industries. We provide expertise, knowledge, networks, and solutions to a global membership of individuals and organizations spanning more than 140 countries. ASQ was founded in 1946 and is headquartered in Milwaukee, Wisconsin.
The Position
Reporting to the Manager, Digital Marketing, this position is responsible for the vision, personas, user journeys and marketing automation roadmap to support campaign plans that drive engagement, e-commerce, lead generation and loyalty conversions. Organize insights and input to make marketing automation recommendations for audience segments inspired by performance benchmarks. Define creative assets needed to support email and SMS experiences. Manage marketing automation projects to meet timing, investment and goal expectations while reporting on performance and optimizations.
Main Responsibilities
Deliver an efficient and unified, omnichannel brand identity experience.
Manage the delivery of campaign plans to achieve KPI's for society and BU goals.
Lead marketing automation recommendations, resourcing, budget allocations and optimizations.
Create Digital Experience Roadmaps and campaign recommendations & optimizations.
Design and sets up Marketing Automation workflows triggered by audience behavioral events.
Own the workflow for modern eMail design, scheduling & deployment.
Collaborate with Program Managers and Subject Matter Experts for content curation and adaptation for email delivery.
Develop the road map for future marketing automation including scoping text message deployments.
Manage data source integrations and create the standards for data governance and compliance for unsubscribes and spam.
Tabulate and analyze data from marketing automation platforms and onsite conversions.
Adhere to ASQ Competencies: Accountability, Communication, Continuous Improvement, and Teamwork.
Perform all other duties as assigned.
The Location
ASQ is conveniently situated in downtown Milwaukee in the ASQ Center, immediately adjacent to major freeway exits and the robust downtown economy. The Avenue MKE and Riverwalk access provides our employees easy indoor and outdoor access to shopping, restaurants, and coffee shops. Our office space is in a historic building incorporating newly designed workstations, an option for sit/stand desks, and community and collaboration space.
Why You Should Apply
At ASQ, our philosophy is that performance-driven pay provides a foundation for a complete benefit package that helps you live your best life, both at work and at home. Competitive base pay, outstanding benefits, opportunities for learning and growth, programs to help you plan for the future and perks that inspire your downtime are all part of ASQ's total compensation package.
Learning and Growth
oChallenging and interesting work
oBenefits of ASQ membership
oASQ-sponsored training
oOpportunities to achieve professional designations and certifications
oPerformance management and coaching
oTuition reimbursement
Health and Wellness
oMedical insurance
oDental insurance
oVision insurance
oHealth savings accounts
oFlexible spending accounts
oFun and rewarding wellness program program
Total Compensation
oCompetitive base pay
oOpportunity for annual merit and incentive pay
oOutstanding benefits
Planning for the Future
oRetirement savings program
oDisability income plan
oLife insurance
Culture and Workplace
oGrowing, global organization
oMission-driven and committed to sharing ideas and tools that make the world work better
oHealthy work/life balance and flexible hybrid work schedules in office 2 days a week.
oPositive, collaborative, team-oriented environment
oOne-week winter break every December, in addition to accrued paid time off and other paid holidays
oRegular coffee socials, happy hours, food truck days, lunchtime yoga, chair massages, and more
Bring Your Best
A bachelor's degree in marketing, business, communications or a related discipline and three years of experience in digital marketing or an equivalent combination of education and experience.
Experience with email marketing automation platforms, specifically Pardot, and related digital media platforms and tools such as Google Analytics and SalesForce is a plus
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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