Communications and Marketing Specialist

1 month ago

Petaluma, United States Sonoma Marin Area Rail Transit Full time
Description

This position is open until filled.

Under general direction, performs professional duties in support of the District's marketing, communications, and outreach programs and initiatives; assist in the development and implementation of community outreach initiatives to increase public awareness of the District's programs and services; prepares a variety of marketing, educational, and promotional materials, including fact sheets, brochures, and press releases; provides complex staff assistance to the Communications and Marketing Manager; and performs related duties, as assigned.

SUPERVISION RECEIVED AND EXERCISED

Receives general direction from the Communications and Marketing Manager. Exercises lead supervision over technical and administrative support staff.
CLASS CHARACTERISTICS

This is a professional level classification responsible for independently performing a variety of duties in support of the District's communications, marketing, and community outreach programs. Incumbents are responsible for performing diverse and specialized work involving accountability and decision-making responsibilities, which include recommendation of policies, procedures, priorities, and standards. Performance of the work requires the use of independence, initiative, and discretion within guidelines.
EXAMPLES OF TYPICAL JOB FUNCTIONS (Illustrative Only)

Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the typical functions of the job.
  • Oversees a variety of assigned programs and projects in support of the District's marketing, communications, and outreach programs and initiatives; coordinates programs and activities with other divisions or departments; confers with representatives of other agencies, vendors, and the public; monitors performance of assigned projects; performs program administrative functions and provides technical assistance to others on specified assignments.
  • Administers the District's customer service programs and services; supervises customer service staff and manages customer service program operations; responds to and resolves the most complex customer issues; manages lost and found including oversight of intake, storage, and disposal; reviews and approves refund requests.
  • Participates in organizing the District's attendance at a variety of community outreach events and activities including community meetings, fairs and cultural events; attends events as a representative of the District.
  • Responds to a variety of questions and provides information to customers, the public, and outside organizations; investigates and responds to complaints and inquiries from citizens, other departments, and agencies; recommends corrective actions to resolve issues.
  • Assists Marketing and Communications Manager with public relations and critical incident communications.
  • Develops a variety of marketing, educational, and promotional materials, including fact sheets, brochures, website content, white papers, informational presentations, and related outreach materials for the District.
  • Manages advertising contract with transit advertising company; coordinates with sales team and provides direction on advertising and sales strategies.
  • Provides a variety of information to the news media; drafts press releases and supports the Communications and Marketing Manager in responding to news media inquiries; facilitates interviews with staff and conducts interviews with news media.
  • Participates in developing social media content; drafts responses for social media as needed.
  • Prepares presentations and acts as District representative at public speaking engagements.
  • Participates in the development of goals, objectives, policies, and procedures for the District's communication and marketing programs and initiatives; recommends and implements policies and procedures including standard operating procedures for assigned operations.
  • Works as lead responsible staff with the Capital Division to develop and implement Community Outreach strategies for rail and pathway construction projects.
  • Develops and participates in the preparation of requests for proposals; interviews and recommends the selection of contractors; prepares and ensures compliance with contracts by consultants and contractors.
  • Provides responsible staff assistance to senior management; prepares and proofreads a variety of reports, letters, memoranda, correspondence, and related written materials; develops, designs, and produces charts, graphs, and presentations.
  • Participates in annual budget preparation; identifies resource needs and prepares cost estimates; monitors expenditures.
  • Attends and participates in professional group meetings; stays abreast of new trends and innovations in marketing and communication; researches emerging products and enhancements and their applicability to District needs.
  • Attends and participates in meetings and community and promotional events, including on weekends and evenings.
  • Maintains a variety of files and records.
  • Adheres to all required safety procedures and programs.
  • Performs related duties as assigned.
Requirements

Education and Experience:

Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:

Education:
  • Equivalent to completion of a bachelor's degree from an accredited college or university with major coursework in marketing, communications, business or public administration, or related field.
  • Master's degree preferred.
Experience:
  • Five (5) years of increasingly responsible communications, public relations, marketing, and/or community outreach work experience. Public sector experience desirable.
Licenses and Certifications:
  • Possession of a California Class C driver's license, to be maintained throughout employment.
Knowledge of:
  • Principles, methods and techniques of effective public communications, public relations, marketing communications, and community outreach.
  • Methods and techniques for advertising, marketing, branding, and media planning.
  • A variety of graphic design and web-based applications.
  • Techniques for preparing effective written and visual materials.
  • Techniques for effectively representing the District in contacts with governmental agencies, community groups, and various business, professional, and regulatory organizations.
  • Knowledge of the Brown Act and methods for transparency and open government.
  • Techniques for providing a high level of customer service by effectively dealing with the public, vendors, contractors, other agencies, and District staff.
  • Principles of providing functional direction and training.
  • The structure and content of the English language, including the meaning and spelling of words, rules of composition and grammar.
  • Modern equipment and communication tools used for business functions and program, project, and task coordination, including computers and software programs relevant to work performed.
Ability to:
  • Coordinate outreach and promotional activities and events.
  • Prepare effective written and graphic informational, educational, and interpretive materials.
  • Make effective presentations to individuals and groups of varying ages, interests, and backgrounds.
  • Prepare clear and concise reports, media content, correspondence, procedures, and other written materials.
  • Effectively provide staff leadership and work direction.
  • Independently organize work, set priorities, meet critical deadlines, and follow-up on assignments.
  • Use tact, initiative, prudence, and independent judgment within general policy and procedural guidelines.
  • Effectively use computer systems, software applications, and modern business equipment to perform a variety of work tasks.
  • Communicate clearly and concisely, both orally and in writing, using appropriate English grammar and syntax.
  • Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.

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