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Social Media Strategist

2 months ago

Gainesville, United States CALEA Full time

CALEA currently has an opening for a Social Media Strategist. This part-time or contractual position is without benefits, averaging less than 20 hours of work each week. Compensation will be based on qualifications and hours worked; however, hourly earnings will generally range from $31-$35 an hour.

Organizational Overview: CALEA is a not-for-profit public safety credentialing organization that provides professional accreditation services for law enforcement agencies, public safety communication agencies, public safety training academies, and campus security organizations. CALEA has existed for over 40 years and is governed by a board of 21 Commissioners. More than 1,250 clients actively participate in CALEA programming, and the organization’s primary mission is to enhance public safety professionalism through promulgating and administrating standards.

Requirements Position Overview: The position of Social Media Strategist (SMS) is a remote work position and serves as the facilitator of approved external messaging and oversees ongoing engagements on social platforms. The position will address organizational objectives through coordinated strategic messaging designed to improve public and public safety professional awareness of CALEA Accreditation. The position must be able to work independently and remain creative while implementing initiatives. The primary objectives of this position are: 1. Expand CALEA’s online presence and manage data analytics. 2. Provide marketing and promotional support for conferences and special events.

The position requires the ability to manage a social media content calendar for planning, and scheduling posts in advance. The applicant must maintain a cohesive social media strategy across various channels to achieve high levels of user engagement, and update advertising and strategies based on results and company needs. A bachelor’s (or equivalent) degree in marketing or a related field is desired, but an equivalent combination of education, experience, and training may be considered.

Candidates must be able to work effectively in the remote office environment and manage all duties through virtual platforms. The successful candidate will create, manage, and publish

original and high-quality content across various social media platforms. The Social Media Strategist will analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and Return on Investment (ROI). The ability to identify target audiences’ preferences and produce tailored content is required for this position. Qualifications Computer Skills: Candidates must proficiently use social media platforms such as, but not limited to Facebook, X, Instagram, and LinkedIn. Understanding search engine optimization (SEO) and web traffic metrics/analytics is necessary. The position requires excellent analytical, verbal, and written communication skills. Graphic design, photo editing, and publishing experience are required. Familiarity with Canva and Teams is encouraged. Supervisory Functions: None Location To Apply: Interested candidates should electronically submit a cover letter and resume to Human Resource Specialist Rhonda Garner, in portable document format (pdf) at rgarner@calea.org. The position will remain open until filled. However, serious candidates should remit application materials by

May 31, 2024 .

All CALEA positions are considered at-will and either the employee or CALEA may terminate the employment relationship at any time, with or without cause, and with or without notice. There is no guaranteed period of employment. CALEA is an Equal Opportunity Employer.

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