Integrated Marketing Manager, MR
3 weeks ago
Integrated Marketing Manager, MR Responsibilities
- Build best in class marketing programs, with a focus on strong connections planning across owned channels, that drive funnel and revenue growth
- Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data
- Ensure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business
- Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metrics
- Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives
- Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy
- 8+ years of experience in a centralized integrated marketing function
- Experience with strategic thinking and bridging industry trends, insights, and community sentiment to plans/briefs
- Experience to develop recommendations and synthesize learnings through data
- Equally experience leading cross functional teams as they are in tactical execution
- Track record of building effective partnerships with PMM and cross-functional teams inclusive of social, influencer, creative, lifecycle, web, retail, and performance marketing to shape multi-year brand strategies
- Experience in leading complex marketing programs from ideation to execution through to reporting
- Experience navigating change and driving through ambiguity
- Hardware marketing experience
- Global experience is a plus
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