Director, Partner Marketing

2 weeks ago

Los Angeles, United States Marketing Deluxe Full time

Bally Sports’ mission is to build a transformative, participatory sports platform, anchored by the most exclusive and relevant live professional games, that provides fans a year-round opportunity to engage with content and communities they are most passionate about.

We are looking for a Director, Partner Marketing who will be an outstanding addition to our Growth team. Reporting to the VP of Growth, you will be responsible for developing, pitching, and executing paid and earned campaigns across Bally Sports distribution partners. The right person for this role has a strong creative eye combined with excellent relationship management skills and an in-depth understanding of the digital distribution landscape. This person has managed all aspects of a marketing campaign, including strategy, media, and creative, and has experience leading a team of junior talent. If you are someone who is passionate about sports entertainment and wants to shape the way we deliver and promote it to our customers, then this is an excellent role for you

What you’ll do Serve as a Partner expert by fostering robust relationships, continuously uncovering strategic growth opportunities and tracking overall performance to drive evolution Lead marketing efforts through device, wholesale, and distribution partnerships to maximize subscriber growth and platform engagement. Develop marketing plans with key partners, and ensure their success through end-to- Establish, implement, and measure the effectiveness of partner campaigns that drives subscriber acquisition, engagement, and retention. Develop a strategic roadmap across all partners inclusive of performance benchmarks and pathways to mutually beneficial growth and engagement levers Collaborate internally and externally to develop bespoke campaigns that capitalize on the unique audiences, viewing behaviors, and product features specific to each partner. Work cross-functionally to identify and implement paid and organic placements, promotional offers, and co-marketing activations, ensuring partner placements are a cohesive extension of Brand and Growth campaigns. Champion Partner Marketing across the org; advocate and educate stakeholders on the opportunities and audiences that each partner presents. Build, lead, and mentor a team of junior partner marketing talent Create An Account To Fully Experience Inside.com

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