Digital Content Manager

Digital Content Manager

WMTW-TV, the ABC affiliate in Westbrook, Maine

is looking for an experienced multi-platform journalist to build our station's digital strategy. The

Digital Content Manager

is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.

Responsibilities

Manage online content and operations. This includes selecting and writing material for all of our digital platforms

Develop and guide execution of strategies to meet digital goals

Creatively develop unique content, event coverage and project ideas for all digital platforms

Bring urgency, immediacy and real-time strategies to breaking news coverage

Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television

Be a digital advocate in daily editorial meetings and other meetings with station management

Coordinate training of all newsroom staff to maximize contributions to all digital platforms

Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom

Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects

Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices

Have a great eye for videos with viral potential for all station digital platforms

Communicate important metrics concerning digital growth and trends to internal stakeholders

Requirements

Experience with digital content management

Must have a working knowledge of digital technology

Familiarity with digital analytics

Knowledge of Search Engine Optimization

Calmly handle breaking news situations

Related military experience will be considered

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs

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