Search Marketing Specialist SEO SEM

3 weeks ago

Lansing, United States Cepar srl Full time

Cerchiamo un\una

Search Marketing Specialist SEO SEM

da inserire a tempo pieno nell’organico aziendale. Sede di lavoro: Legnano (MI) Competenze indispensabili: Il nostro candidato ideale deve avere: Almeno 4 anni di esperienza in ambito search marketing (organico e paid) Ottimaconoscenzadelle dinamiche diSEOonsiteeoffsitee del funzionamento dei motori di ricerca Ottima conoscenza delle dinamiche di link building Capacità di strategia multi-mercato, lavoriamo su mercati nazionale e internazionale Capacità di analizzare la concorrenza in modo oculato Capacità di utilizzo degli strumenti essenziali di un bravo search marketer (Google Ads, Key Planner, Ahrefs, Semrush, SEOzoom, Google Analytics , Google Search Console, Screaming Frog) Conoscenza HTML, CSS e JS, oltre che i principali CMS sul mercato Conoscenza delle regole di scrittura, riscrittura e risposta di un web server Conoscenza dell’inglese, ci sembra il minimo Ottime doti comunicative e di leadership Ottime capacità relazionali a tutti i livelli Di che cosa si occuperà il nostro nuovo Search Marketing Specialist? Analisi e ricerca target utenti per i mercati nazionali e internazionali. Collaborazione con il team content per fornire linee guida sullo sviluppo dei contenuti per sito e blog (sia B2B che B2C) Creazione di campagne di keywords advertising su Google Creazione di campagne sulla rete di ricerca, sul display network, anche in retargeting Ottimizzazione di campagne sulla base di KPI come CPA, ROAS… Misurazione dei risultati e principali KPI da Google Ads & Google Analytics Redazione di SEO Audit tecnici per siti web ed e-commerce Supporto alla pianificazione editoriale dei contenuti Analisi architettura sito per la realizzazione di uno nuovo o per l’ottimizzazione dello stesso Sviluppo strategia di link building con supporto del team content e di ufficio PR Monitoraggio continuativo dei risultati e reporting Le

persone

sono il cuore pulsante e il reale segreto del successo di Cepar. Crediamo nella

formazione

come leva determinante della

crescita professionale di ciascuno,

e di conseguenza di tutta la nostra realtà. In Cepar, oltre a partecipare a

sessioni di formazione

con professionisti del digitale attraverso un’ academy interna , ognuno ha un

budget

a disposizione per acquisire nuove competenze, partecipando a

eventi, workshop e corsi mirati. Siamo particolarmente attenti a temi quali il

welfare, lo smartworking e il team-building. Avrai a disposizione spazi e strumenti idonei alle tue attività lavorative, bevande e buoni pasto. La sede di lavoro è

Legnano

e diamo importanza al domicilio in vicinanza alla sede di lavoro. Contratto di lavoro: Tempo indeterminato. Entro pochi giorni dalla compilazione del form, solo i candidati in possesso dei requisiti verranno contattati per una prima call introduttiva. Inserimento immediato.

#J-18808-Ljbffr

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