Social Media Graphic Designer

2 weeks ago

Lansing, United States Adams Outdoor Full time
Job DescriptionJob DescriptionDo you find yourself in awe of what Spotify did with their Year Wrapped campaign? Or count down the days till the Summer Olympics just so you can admire the overarching branding? (We had nothing to do with Spotify or the summer games. But that's the bar.)

We’re looking for a left-brain and right-brain thinker who’s ready to do some out-there thinking with our social media channels and brand collateral. Do you wake up in the morning and get excited about the planning and implementation of a social media strategy thrilling? Do you shake your head when see stretched fonts or messy layers in a Photoshop file? Are you ready to get you mind blown by the power of outdoor advertising? If you answered YES to all these questions … please, keep reading.

JOB OVERVIEW
We are looking for a creative and proactive Social Media Graphic Designer to join our team. As a Social Media Graphic Designer, you will be responsible for our social media strategy and growing our online presence across different social media channels as well as working closely with our Creative Director of Branding to assist with designing visual materials that clearly and cohesively communicate our brand’s narrative across our social platforms, sales materials, self-promo advertising campaigns and the next new opportunity tomorrow brings.
Your responsibilities will include generating unique textual and graphic content for social media platforms to generate user engagement. 
You should be able to express the company’s vision clearly and creatively on all social media channels. You will also be responsible for maintaining our brand consistency digitally. 
You will be working closely with our brand and marketing team to create and implement social media strategies in-line with our branded content. If you’re self-driven and wish to be a part of a team of industry professionals, we would like to have a word with you. 

WHO WE WANT
We want a strategic thinker. We are searching for someone who understands the degrees of cultural relevance needed in creating a strong social media presence. We want a person who is passionate about brand design. Someone who has professional graphic design skills and truly enjoys making the complex simple with visual communication.

PREFERRED QUALIFICATIONS:
  • Bachelor’s degree in Marketing, Communications, Graphic Design or a related field.
  • One to two years’ experience in graphic design or applicable advertising/media industries.
  • Must be highly organized and creative.
  • Must be able to work well under pressure on multiple creative problems.
  • Operates and is proficient in industry computer applications (Adobe Software Suite).

RESPONSIBILITIES (WHAT YOU’LL BE DOING)
  • Design and execute social media strategies across our social media platforms
  • Utilizes and grow our brand library (templates, graphics, inventory photography, etc)
  • Design graphics, stylize and align sales presentations and self-promo ads.
  • Collaborate with sales, marketing and creative departments
  • Discuss and develop strategies for content optimization and improved web traffic
  • Prepare and monitor SEO report and user engagement
  • Ideate, assign, and oversee social media campaigns to achieve set goals
  • Define KPIs for significant social media presence
  • Create and publish high quality and SEO driven content
  • Coordinate with multiple Adams markets and create quality content daily
  • Motivate and lead teams
  • Being updated with the latest social media trends and practices
  • Plan and schedule social media content
  • Adopt adequate measures to save time and meet deadlines

If this sounds like something you’d be into, even enthusiastic about—throw your hat in the ring. Send us a note along with your resume. We’d love to hear from you.

ADAMS OUTDOOR ADVERTISING:
  • AOA, founded in 1983 by Steve Adams, is the 4th largest, and largest privately-held, Outdoor Advertising operator in the U.S.. AOA operates in the following 12 markets: Ann Arbor/Kalamazoo/Lansing (MI), Beaufort/Charleston/Florence (SC), Charlotte (NC), Eastern Pennsylvania (PA), Madison (WI), Norfolk (VA), Peoria and Champaign (IL).
  • Searchlight Capital Partners, a leading global private investment firm, in partnership with British Columbia Investment Management Corporation, one of the largest asset managers in Canada, invested in AOA in 2021.

The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the job.

#LI-Onsite

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