Email Marketing Specialist

2 weeks ago

Lansing, United States AAA Life Insurance Company Full time

Overview: Operating within the core values and operating principles of the organization, the Email Marketing Specialist will assist in planning email marketing programs. The position will be responsible for the development and implementation of strategic email marketing programs designed to retain and enrich the AAA Life-policyholder relationship.

With the help of internal resources, and our external data agency, this role will be responsible for the development and evaluation of campaign workflows that support member and policyholder communications, e-services, and retention email programs.

Responsibilities: Work with internal and external teams on all aspects of email campaign management including: planning, workflow development, proofing, deployment, delivery auditing, and reporting. Collaborate with stakeholders in digital marketing, club relations, brand/creative services, marketing analytics, and marketing operations to develop/document email marketing programs and project plans. Work with internal partners to develop campaign concepts. Represent the needs of the email channel with a focus on growth of portfolio marketing and retention programs. Identify new programs and opportunities, and support management in the prioritization of these programs. Ensure all email elements are accurate and relevant. Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients. Coordinate efforts to grow the business through the development and management of new email marketing tactics including automation of marketing programs. Identify areas that need to be optimized to improve click through, engagement, and conversion. Assist with developing reports and ad hoc analyses to provide insights to guide decision making. Utilize statistical techniques and data analysis tools (SQL) to identify trends and patterns in email data. Monitor and report on key performance indicators (KPIs) and track initiatives against established goals. Monitor deliverability and overall account reputation to ensure messages are being delivered to the inbox. Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, messaging, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns. Stay current on Digital Marketing and email deliverability best practices, industry standards and CAN-SPAM compliance. Apply them to the execution of campaigns. Seek process improvements to increase effectiveness and efficiency. Other special projects and duties as assigned.

Qualifications: Bachelors degree in Marketing, Advertising, or similar field of study. 3 years of professional experience in digital marketing or email marketing. Hands-on experience writing campaign workflows (Adobe Campaign Classic preferred). Working knowledge of HTML and CSS for email is preferred. Understanding of SQL Syntax, as well as projects that demonstrate data analysis skillset. Experience developing and executing A/B or multivariate tests. Proven ability to optimize emails to meet identified goals and objectives. Experience implementing and managing lifecycle marketing email programs. Knowledge of CAN-SPAM, privacy, and opt-in/out regulations for email. Strong verbal and written communication skills. Experience handling multiple projects with tight deadlines - while keeping cool under pressure Excellent organizational skills and process-oriented thinking with an ability to manage complex, multifaceted interactive programs with accuracy The ability to translate complex technical information into simple, straightforward, easy-to-understand messages Ability to take direction and produce quality work in a limited timeframe.

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