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Lead Generation Specialist

2 months ago


Cape Coral, United States Society of Workforce Planning Professionals LLC Full time

Lead Generation Specialist – Cape Coral, FL – Insite Managed Solutions

Understand and implement a structured prospecting strategy and process across all channels Efficiently generate highly qualified leads Manage a “nurture funnel” using company-provided tools Achieve performance metrics and goals set by management Manage data for new and prospective clients within CRM, (Hubspot) ensuring all communications are logged, information is accurate, and documents are attached Build prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales and marketing funnels Analyze prospecting pipeline reports and dashboard to understand current activity and identify methods to further improve Measure and track your daily lead generation activity against weekly, monthly, quarterly and annual goals Design and manage demand generating campaigns including determining strategy, target audience, key messaging, timing, and channel Qualifications Experience in sales, business, and/or marketing Outstanding communication skills (written and verbal) Track record of high achievement Fluency in Microsoft Office (Word, Excel, Outlook, PowerPoint) Fluency within a CRM (Hubspot preferred but not required) Self-motivated, high energy, competitive spirit, and strong time management skills Strong organizational skills and detail orientation are critical to success In-depth knowledge and/or experience leading B2B demand/lead generation and direct response campaign strategy and execution; including email and direct mail marketing, lead nurturing, and marketing automation Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities View an archive of past job postings here.

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