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Senior Brand Manager, Yasso Operations

4 months ago

Englewood Cliffs, United States Unilever Brazil Full time

Background & Purpose of the Job We are looking for a creative and innovative

m

arketer

who is

ready to

lead

the Yasso brand

to new heights

.

The ideal candidate will drive the business forward with out-of-the-box ideas, strong leadership of the

cross-functional team, and by challenging the status quo to get things done more efficiently

.

The

Yasso Operations lead will

be responsible for

the P&L,

oversee

ing

the annual plan and forecasts, managing

agency relationships, and

liaising with

key customers for the

Yasso

business. Ice Cream is a category with complete interdependency between supply chain, customer development, finance, and marketing.As such this role will flex across the traditional brand marketing roles to help drive the business forward

.

The

person who will be successful in this position is motivated

to take

on lots

of responsibility and

driving

growth

.

Most

importantly, this

role

will

be responsible for

continuing the Yasso integration into the total Ice Cream portfolio,

ensuring that

Yasso

continue

its

strong growth

trajectory while

continuing to set

the pace for the

better for you

segment of the market. Who You Are & What

You’ll

Do You are a passionate marketer who always puts the consumer at the center of business decisions. The

Yasso

Operations

Brand Manager will be held accountable for

creating brilliant in-market plans, delivering the

forecast,

and

providing strategic input into

developing

long term

strategy to sustain

the

core portfolio

.

The role will

report

directly to the Head of Brand Operations for the US Ice Cream business. Deliver brand P&L and market share results

Develop and execute plans to deliver growth and profit targets including launching innovation and driving the core

As a project leader, partner closely with cross-functional team (Supply Chain, Sales, Operations, Customer development, Finance, Marketing Innovation) to manage operations

Lead forecasting, budgeting, tracking of market demand and marketing investment

Lead agency teams through ice cream season to deliver media campaigns, digital activation, social media community management and shopper marketing programs.

Drive the

d

igital agenda in a highly volatile and competitive environment

Design and execution of brand

a

ctivation

and earned media campaigns

Manage agency and brand team meetings and communications

Develop briefs for shopper marketing assets

Manage production and deployment of assets with shopper marketing agency

Create customer-specific strategies for key retail channels, both in traditional retail and out-of-home channels

Execute retail optimization programs, including management and tracking of customer sell-in and ongoing execution as well as managing relationships and projects with Category Management, Customer Development, and field teams

What

You’ll

Need

to

Succeed Bachelor’s degree

required

;

MBA preferred

At least 5 years of experience in brand marketing or management

required

Proven ability to

demonstrate

analytical thinking, data-driven decision making, and forecasting experience

required

Communications, corporate social responsibility, non-profit, or consumer goods experience preferred

Understanding of the US retail environment, direct retail customer experience and digital marketing and/or branding experience preferred

What We Can Offer You Unilever at a Glance

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Working at Unilever

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Powering our Purpose

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Planet & Society

|

Unilever’s Brands

|

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|

Diversity, Equity & Inclusion

|

Careers at Unilever

|

Benefits, Learning, & Wellbeing

|

Latest News About Unilever Pay:

The pay range for this position is $113,400 to $170,200. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus:

This position is bonus eligible. Long-Term Incentive (LTI):

This position is LTI eligible. Benefits:

Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at

NA.Accommodations@unilever.com

. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. ------------------------------------ Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check. If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at

NA.Accommodations@unilever.com

.

Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. #LI-Remote

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