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E-Commerce Content Marketing Manager

2 months ago

Huntsville, United States Vertiv Full time

Job Description

The E-commerce Content Marketing Manager will be responsible for developing, implementing, and managing content marketing deliverables to enhance brand awareness, drive traffic, and increase conversions across Vertiv partner’ digital channels. This role requires a creative and analytical thinker with a strong understanding of e-commerce trends and best practices.

This role can be located in Columbus, OH or in Huntsville, AL., at our corporate offices.

Responsibilities

Content Strategy Development Develop and execute a comprehensive content marketing strategy aligned with business goals. Identify key content themes and topics that resonate with target audiences. Collaborate with cross-functional teams to ensure content aligns with overall marketing and brand strategy. Content Management Oversee the creation, editing, and publication of high-quality content across various channels, including websites and email Channel Management Monitor and analyze channel performance metrics to refine and improve content. Ensure content is optimized for user experience and conversion. Audience Engagement Develop and execute campaigns to increase customer loyalty and retention. Utilize data-driven insights to personalize content and improve customer journeys. Collaboration Collaborate with product, design, and sales teams to ensure content supports business objectives. Collaboration with global teams to support business initiatives, as needed. Performance Analysis and Reporting Track and analyze key performance indicators (KPIs) to measure content effectiveness and ROAS. Prepare and present regular reports on content performance to senior management. Utilize analytics tools to gain insights and inform data-driven decision-making.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism, or a related field. 5+ years of experience in content marketing, preferably in the e-commerce sector. Proven track record of developing and executing successful content marketing strategies. Strong understanding of digital marketing best practices. Advanced Excel in order to manipulate large sets of data. Ability to analyze data and derive actionable insights. Knowledge of emerging digital marketing trends and technologies.

Preferred Skills

Experience with e-commerce platforms such as Price Spider. Familiarity with graphic design basics. Understanding of web analytics. Certification in digital marketing or data management.

PHYSICAL & ENVIRONMENTAL DEMANDS

None

Time Travel Required

10%

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

Customer Focus Operational Excellence High-Performance Culture Innovation Financial Strength

OUR BEHAVIORS

Own It Act With Urgency Foster a Customer-First Mindset Think Big and Execute Lead by Example Drive Continuous Improvement Learn and Seek Out Development

At Vertiv, we offer the stability of a global leader in a growing industry and the opportunity of a startup. We design, manufacture and service the mission-critical infrastructure technologies for vital applications in data centers, communication networks and commercial and industrial environments. With $5 billion in sales, a strong customer base and global reach in nearly 70 countries, our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity/Affirmative Action employer.

We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to

help.join@vertivco.com

. If you are interested in applying or learning more about this role, please visit the company’s career page located on Vertiv.com/Careers

Work Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. #J-18808-Ljbffr