Manager, Brand Communications

2 weeks ago


Portland, United States adidas Full time

Purpose & Overall Relevance for the Organisation:

Support the development of an integrated, horizontal marketing communication approach for select US Sports product concepts and key sport moments to create demand for the adidas brand.

Key Responsibilities:

  • Create & execute comms plans with consistent and clear objectives / KPIs for reach, resonance and reactions.
  • Support development of communication tools from conception to implementation, ensuring all projects are on brief, on budget and meet brand standards.
  • Assist with management of global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.
  • Collaborate with local markets and global brand comms on the activation of annual category plans.
  • Support consistency across all sport categories to ensure clear adidas US sports takeaways that ladder to the overall strategy
  • Support horizontal planning for brand communication function within BU
    • Oversee seasonal sample process in support of photoshoots, partner seeding, key moments on behalf of US Sports
    • Support precap and recap process in accordance to NAM Activation Planning Process by tracking US Sports projects, collating results, learnings and best practice sharing
    • Maintain, track and manage budget for brand communications function within BU

Key Relationships:

US Sports BU Leaders & NCAA Leadership

X-Category Brand Communications Teams

NAM Brand Comms Planning

adidas Local Markets

adidas Finance / Controlling

adidas Procurement

Creative Agencies

External partners and key accounts

Knowledge, Skills and Abilities:

  • Ability to influence without authority by building productive relationships with constituents.
  • Good understanding of consumer behavior , brand building, demand creation, digital, and planning.
  • Strong marketing experience (i.e. communications, campaign development and execution, ecommerce, digital).
  • Understanding of an ever-changing marketing landscape and strong experience in project management.
  • Ability to influence and collaborate with internal and external multidisciplinary groups: product marketing, design, advertising, PR, digital, retail, events, consumer engagement, ecom, newsroom etc.
  • Strong written and verbal communication skills
  • Understanding of and passion for the sports industry inclusive of NCAA.

Requisite Education and Experience / Minimum Qualifications:

  • Degree in Marketing, Communications, Retail, Digital or a related field.
  • 3+ years' industry and / or relevant work experience.

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