Urban Outfitters Senior Digital Merchandising Manager

2 months ago

Philadelphia, United States Urban Outfitters , Inc. Full time

Role Summary:

Urban Outfitters is looking for a Senior Manager of Digital Merchandising will create and drive the digital merchandising strategy for UO; utilizing site analytics and product performance data to continuously optimize demand and conversion performance. This role will partner closely with Buying to ensure relevant investments are supported via marketing messages and site prioritization. They will manage the flow of marketing campaign product selections and the creation of weekly outbound product messaging. They will lead a team of divisionally focused team members to ensure a unified site merchandising point of view.

Role Responsibilities:
  • Lead site merchandising via customer first strategy; optimizing product prioritization by performance and investment
  • Develop and manage divisional digital strategy roadmap: identifying opportunities for site merchandising and enhancing sales performance
  • Establish streamlined processes in co-ordination with cross-functional teams to facilitate the execution of seasonal launches, ensuring timely and accurate implementation
  • Manage category sales and conversion growth via product selection and placement across site, marketing initiatives, email and promotions
  • Create curated trend groups for site messaging and emails appropriate to customer that drive sales and support divisional priorities
  • Collaborate closely with Buying teams to pinpoint key opportunities, ensuring alignment with overarching business objectives
  • Attend weekly business meetings and find opportunities for reactionary messaging to support business needs
  • Conduct regular analysis of weekly, monthly, and ad hoc reporting to identify growth opportunities and inform strategic decisions
  • In partnership with Ecom team, conduct regular site audits, ensuring best in class experience; product selection, placement, and site navigation
  • Provide ongoing support and education to internal stakeholders on website merchandising best practices and tools
  • Lead team to oversee the assignment and prioritization of digital strategy projects and divisional optimization

Stay informed about industry best practices, competitor activities, and emerging trends in eCommerce and website merchandising, incorporating relevant insights into strategy development

Role Qualifications:
  • Digital Merchandising experience
  • Excellent project management skills
  • Proven analytical and quantitative skills
  • Able to make timely decisions, anticipate problems, and provide creative solutions.
  • Excellent written and verbal communication skills
  • Advanced Excel skills
  • Experience using web content management systems preferred
  • Pro-active with new ideas and have a healthy curiosity
  • Buying experience a plus
  • Related bachelors degree preferred

#LI-KB4
#UrbanOutfitters

The Perks:

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement:

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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