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AVP, Marketing
3 months ago
JOB SUMMARY
Reporting to the Vice President and Chief Marketing Communications Officer, the inaugural Assistant Vice President for the Office of Marketing Communications and Media is a key campus leader charged with defining and leading integrated strategies in brand, reputation management, marketing, internal and external communications, and media and public relations services on behalf of The University of Texas Health Science Center San Antonio to ensure the realization and execution of its mission, vision and goals.
The successful candidate brings strong and proven strategic leadership and highly developed writing and communication skills essential in interacting with multiple constituent groups. The University seeks a creative, collaborative leader with a hunger to innovate and try new things. The Assistant Vice President will be a strategic thinker with broad functional experiences in the areas of brand management and marketing, strategic planning, research, consumer insights, competitive analysis, and advertising.
The Assistant Vice President of Marketing, Communications and Media leads a growing team of more than 65 innovative and goal-oriented professionals and collaborates with colleagues, partners, and university leadership to take projects from strategy to completion. The AVP oversees the execution of multiple omnichannel owned, earned and paid media strategies and campaigns particularly emphasizing strategic growth through growing missions of education, research and patient care.
The role of AVP is pivotal to the advancement and distinction of the university. This leadership position is integral in shaping and enhancing the university’s brand, driving its reputation, and fostering a cohesive and vibrant culture. By developing and executing strategic marketing and communication initiatives, the AVP will ensure that the university’s values, achievements, and contributions are effectively communicated to a broad range of internal and external stakeholders. The success of this role directly impacts the university’s ability to attract and engage students, faculty and staff, patients, donors, community partners and engaged stakeholders thereby supporting its mission and long-term goals.
In an increasingly competitive academic medical center landscape, the AVP of Marketing, Communications and Media will be a key strategic advisor to the senior leadership team, providing critical insights and guidance on departmental organizational design and building high performing MarComm teams, departmental infrastructure required to meet the growing needs of the institution, cultural issues management in communications, crisis communication, and institutional priorities. This role demands a visionary leader with deep knowledge in health care who can drive transformation, innovate marketing strategies, and lead a high-performing team in a complex academic medical center. The AVP will play a crucial role in not only elevating the institution’s profile but also in ensuring that all communication efforts are aligned with the university’s mission, fostering engagement, and promoting growth across all sectors of the institution. This role oversees four primary areas including (1) communications and brand strategy, which includes public relations, content marketing, publications, copywriting, and writing for executive support; (2) brand identity and visual strategy, which includes print and digital design, photography, and videography; (3) marketing strategy and audience engagement, which includes campaign development, media planning, digital marketing, web development, and social media; and (4) marketing operations and insights, which includes project management and data analysis and reporting.
A highly visible role, the AVP of Marketing Communications and Media should exhibit an executive presence, as well as impeccable integrity, judgment, and diplomacy.
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