Marketing Communications Specialist
2 weeks ago
8:00 am - 5:00 pm
In the office a minimum of two days a week in person
Required travel:
Traveling would be required to support any of our shows nationally, all around the United States to set up and tear down tradeshow booths and manage events. Depending on how many shows/events it could be once a month or even more than once a month.
All expenses are paid for by company for this (airline ticket, rental car, hotel, food).
This role will be part of a team of Marketing Communications (Marcom) professionals covering several company businesses within the United States. The role will be executing various Marketing Communications activities, including, but not limited to creation of marketing collateral, website, and email campaigns. The primary responsibility of this role will be to work with other Marcom and business counterparts to plan and execute a large number of tradeshows and events on an annual basis.
Responsibilities
This includes, but is not limited to:
Managing our annual tradeshow and events calendar
Manage and refine our tradeshow and events process
Develop tradeshow strategy based on business objectives
Plan and execute assigned tradeshows and events throughout the year independently
Manage tradeshow budgets
Collaborate with external tradeshow vendors/suppliers
Manage tradeshow leads within our Salesforce database
Using surveys and lead analysis, evaluate the effectiveness of each trade show and recommend any needed improvements
Determine the effectiveness of marketing materials from the tradeshows resulting in ROI measure
Create all types of Marketing collateral
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