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Product Marketer

1 month ago

Boston, United States Documo Full time

Documo is on a mission to help businesses digitize their document workflow. We're a fast-growing B2B SaaS company that places a high value on culture and delighting our customers. We build document software solutions that help businesses streamline document processes, which makes working with documents easy, more secure, and friendly towards our planet. We believe the way to do this is to build amazing products, coupled with our passion for customer success, our meticulous attention to design and user experience. In order to do those things, we must add and invest in amazing talent

About Documo:

Documo is a leading technology company that provides innovative document management solutions. Our mission is to make document processing and management seamless, secure, and sustainable for businesses worldwide. We are recognized in the industry for our cutting-edge technology, exceptional customer service, and our commitment to security standards.

Job Overview:

We are seeking a dynamic Product Marketer to join our marketing team. The ideal candidate will have a strong understanding of SEO, content marketing, and the ability to leverage various forms of customer feedback and third-party validations to enhance our product's market presence. This role involves crafting compelling narratives around our product offerings, highlighting our industry accolades, and ensuring our messaging resonates with our target audience through various marketing channels.

Key Responsibilities:

Develop and execute innovative marketing strategies to enhance product visibility and adoption.

Leverage SEO best practices to ensure high visibility of product-related content across digital platforms.

Create engaging content, including case studies, testimonials (written and video), and press releases, showcasing the value and impact of our solutions.

Collaborate with the sales and product teams to compile and present industry accolades, awards, and certifications that reinforce our market standing.

Conduct comprehensive industry research and produce insightful reports with backlinks, contributing to our thought leadership and enhancing SEO.

Manage and enhance our presence on review sites through badges and other forms of social proof.

Utilize statistics such as Net Promoter Score (NPS) and customer retention rates to inform marketing strategies and product improvements.

Foster partnerships and integrations with industry leaders like Epic and Cerner to leverage borrowed social proof, enhancing credibility and trust in our solutions.

Secure features in prominent media outlets and manage the distribution of press releases to amplify product announcements and company achievements.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in product marketing, particularly in the tech or document management industry.

Strong understanding of SEO principles and how to apply them to content strategies.

Excellent communication skills, with the ability to craft compelling stories that engage and convert.

Experience with conducting industry research and leveraging findings to support marketing and product development.

Ability to analyze and present data, including NPS and retention rates, to inform decision-making.

Demonstrated success in managing projects that involve collaboration across multiple teams.

Creative thinker with the ability to identify and pursue new marketing opportunities.

What We Offer:

A dynamic, innovative work environment where your ideas and contributions are valued.

Opportunities for professional growth and development.

Competitive salary and benefits package.

The chance to be part of a company that is revolutionizing the document management space with a focus on security, efficiency, and sustainability.

Why Documo?

Competitive benefits (medical, dental, vision, 401k with an impressive match) for US based employees Annual performance reviews with merit increases Annual Company Trips Equity in the company The ability to work from wherever makes you happy with people who love what they do Work for a small but fast-growing technology company with a supportive, inclusive, and fun culture

At Documo, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of ancestry, race, place of origin, political belief, religion, marital status, family status, physical or mental disability, sex, sexual orientation, gender identity or expression, age, or any other characteristic protected by law. Documo is an equal opportunity employer. #J-18808-Ljbffr

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