Product Marketing Manager
4 weeks ago
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Product Marketing Manager
Job Description
- Partner closely with product, sales, and marketing teams to produce best-in-class product communications, from marketing campaigns to sales tools and enablement
- Develop and update product messaging to support website strategy and demand generation campaigns
- Own the execution of core content materials including sales training, external sales presentations, and marketing collateral
- Manage the overall launch communications process for new products and features to internal and external audiences
- Analyze and review marketing performance to determine adjustments to content mix and marketing plans
- Actively monitor industry trends and news and proactively recommend action to position Company as an expert ready to help navigate those trends
- Support market intelligence gathering on customers, competitors and other products purchased by our customers to help establish differentiation and competitive advantage
- Partner with demand generation to drive creative, integrated marketing campaigns that resonate with internal and external audiences.
- Partner with analyst relations to support product updates, briefings, and market inquiries
- Work with key partners on joint marketing efforts that will attribute to awareness, leads, pipeline and opportunities
- Become an integral part of a product marketing team that touches a portfolio of products across 3 primary product lines.
We are seeking a product marketing manager looking to build their product marketing credentials while working in partnership with our product marketing leads. Our ideal candidate has:
- Bachelor's degree, or equivalent, in Business Administration, Marketing, Communications, or Operations.
- 3+ years of relevant experience in product marketing, solution marketing, growth marketing, product management, marketing communications, or go-to-market strategy in B2B software
- Ability to grasp and translate technical capabilities into tangible benefits and value propositions
- Excellent written and verbal communication skills. Comfortable presenting to internal and external audiences
- Highly organized and able to respond and prioritize requests from cross-functional teams to support critical deadlines in the delivering of messaging and content
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws. Review our Privacy Policy here."
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