Communications Lead

4 days ago

San Francisco, United States Webflow Full time

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. We’re looking for an experienced Communications Lead to own the next phase of our strategy and growth for how we elevate Webflow’s story and how we bring it to market – be it about our company, thought leadership, product, customers, and more. This highly strategic role will be responsible for shaping and delivering the company’s narrative, managing external communications, overseeing media relations, crisis communications, and brand reputation as we scale globally. In this role, you will partner with our executives, product marketing, social, and brand marketing teams to develop communication strategies that support key brand moments and product launches, driving share of voice across key media partners and publications, and amplifying Webflow’s narrative. About the role: Location: Remote-first (United States) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. Reporting to the Director of Brand Marketing As a Communications Lead, you’ll … Partner with our executives, customers, investors, and other leaders at Webflow to develop key narratives we want to bring to market, secure buy-in from leadership on comms strategy, and activate it across all earned and owned media channels. Oversee and execute all aspects of Webflow's communications strategy, including developing and implementing external communication plans, coordinating media relations, and collaborating with internal comms to ensure consistent messaging and branding across all channels. Lead external press relations and executive communications, managing external PR agencies and collaborating with the internal communications team to build a high-performing team of exceptional communicators. Develop and maintain lasting relationships with key business and tech media to ensure they understand Webflow’s unique position as the leading Website Experience Platform (WXP). Advise the executive team on communications strategy and thought leadership opportunities, preparing them to maximize opportunities, including media interviews and public engagements (e.g., keynotes, podcasts, etc.). Work closely with cross-functional teams, including marketing, product, and other departments, to amplify and extend the reach of our biggest campaigns and company milestones. In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role. About you: Requirements: 8+ years of combined experience in communications, PR, and/or brand leadership roles. Strong understanding of the technology industry and ability to translate complex concepts into clear, compelling narratives. You’ll thrive as a Communications Lead if you have: Exceptional written and verbal communication skills. Strong media relations skills and established relationships with key business and tech media. Experience in developing crisis communications plans and handling issues when they arise. Experience in data-driven decision-making and measuring the impact of communications efforts. Strong project management skills and the ability to manage multiple priorities in a fast-paced environment. Bonus: Experience building brand architecture, positioning, and messaging frameworks. Our Core Behaviors: Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. Benefits & wellness Equity ownership (RSUs) in a growing, privately-owned company. 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week). 12 weeks of paid parental leave for both birthing and non-birthing caregivers. Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations. Access to mental wellness and professional coaching, therapy, and Employee Assistance Program. Monthly stipends to support health and wellness, smart work, and professional growth. Professional career coaching, internal learning & development programs. 401k plan and pension schemes (in countries where statutorily required). Discounted Pet Insurance offering (US only). Commuter benefits for in-office employees. Remote, together At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. #J-18808-Ljbffr

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