Marketing Coordinator

2 days ago

Greenwood, United States Countybank Full time
Marketing Coordinator

Countybank

Location: Greenwood, SC

Countybank is looking for a highly organized and enthusiastic Marketing Coordinator to join our dynamic team. The individual in this position will report directly to the Communications Director. This role is ideal for an individual skilled in event coordination, social media technologies, and project management. As a Marketing Coordinator, you will manage both internal and external social media activities (post, monitor, respond, schedule, etc.), plan, coordinate, and attend events, and enhance community engagement through managing our Foundation and collaborating with our internal financial integration team (FIT) on financial integration initiatives. You will work closely with the Content Creator and Creative Team to ensure cohesive and effective marketing strategies.

A commitment to embracing our corporate culture while serving clients, communities, and fellow associates are essential to the success of this position.

Key Responsibilities:
  • Act as project coordinator for the Communications Director regarding website launch and maintenance, and coordinate with Lines of Business (LOB) on functionalities and needs.
  • Work closely with the Content Creator to understand and agree on needed content and the appropriate channels for use and promotion, whether in person or online.
  • Coordinate with the Communications Director and External Agency on ad placement, SEO, analytics, and data/research.
  • Plan, coordinate, and attend (some) external events to enhance community engagement, in collaboration with the Foundation and FIT.
  • Coordinates the Foundation by tracking requests, coordinating with the Foundation Secretary, finding opportunities for alignment with FIT for volunteer events, and marketing the Foundation through events, etc.
  • Coordinate with the Leader of FIT to understand referral needs and goals and promote internally.
  • Manage all "social" components of social media (excluding content creation), including posting content, monitoring, responding, sharing, engaging, and reporting on campaign success.
  • Participate in strategic brainstorming, creation, and development of the company brand, brand messaging and guidelines, and the Marketing and Communications Strategic Plan.
  • Stay up to date on Marketing Compliance and Risk Management.
  • Manage inventory and distribution of physical materials for the Marketing Department.
  • Manage the overall External Communications Calendar and relationships with print publications, media channels, chambers of commerce, etc., and identify opportunities for promoting the brand through awards (such as Uptown Merchant, IJ Reader's Choice, Employer of Choice, etc.).
Education and Skills Desired:
  • Associate or bachelor's degree preferred.
  • Proven experience in event coordination, social media management, and project management.
  • Strong organizational skills and attention to detail.
  • Excellent communication and interpersonal skills.
  • Ability to work collaboratively with a team and independently.
  • Familiarity with SEO, analytics, and data/research is a plus.
  • Knowledge of marketing compliance and risk management.
  • Experience working in a fast-paced, professional environment.
Why Join Us?
  • Enjoy a great culture that fosters growth, innovation, and teamwork.
  • Be part of a creative and supportive team.
  • Opportunity to make a significant impact on our community engagement and brand presence.
  • Work in a collaborative environment where your ideas are valued.
  • Competitive salary and benefits package.

If you are an organized "people person" with the skills and enthusiasm we are looking for, we would love to hear from you. Apply today to join our team and help us enhance our community engagement and marketing efforts

This is a full-time position in a smoke and drug-free workplace with strong corporate values that foster associate growth and satisfaction. Compensation commensurate with experience, education, and level of expertise.

About Countybank

Our Mission: To Serve Our Clients, Our Communities, and Our Associates

Countybank began its service to the Greenwood community in 1933, when it was founded by a group of Greenwood businessmen as The County Bank. While the bank has evolved through its history to operate as a complete family of financial services, our core mission has never changed. We remain an independent, locally owned institution that is focused on meeting the financial needs of the families and businesses of Greenwood, Greenville, Greer, Simpsonville, Anderson and surrounding Upstate communities.

How We Give Back

The Countybank Foundation was formed in 1971, under the leadership of former bank president R. Thornwell Dunlap Jr., to identify specific charitable needs and to distribute funds to selected organizations on a yearly basis. Since 1990, the Foundation has contributed more than one million dollars to a wide variety of local civic, educational and cultural programs, including the establishment of several college scholarships and endowments.

In addition to the Foundation's contributions, Countybank employees spend thousands of volunteer hours in their communities. Currently, more than two-thirds of the associates at Countybank volunteer with local charitable and civic organizations.

Learn More

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