HubSpot Specialist/Marketing Strategist
3 weeks ago
Cobb Technologies
is consistently looking for talented and motivated team members to join our diverse and dedicated workforce. Cobb Technologies is the leading independent office technology dealer in Virginia and has been named one of the "Top Places to Work" by Richmond Magazine. Cobb offers a high-energy environment where the atmosphere is open, friendly, team-oriented, and where you are recognized for your contributions. Cobb's success is based on our corporate philosophy that employee satisfaction translates into customer satisfaction.
Position Summary:
The HubSpot Specialist/
Marketing Strategist
supports the inbound marketing efforts by executing client marketing and sales enablement activities within HubSpot and Salesforce
.
Responsibilities:
Own HubSpot across the sales and marketing teams and ensure HubSpot is being leveraged to its fullest potential.
Collaborate with content team to create and optimize nur
ture campaigns that engage B2B audiences at all stages of their buyer's journey.
Create and manage workflows, sequences,
forms,
and email campaigns
, call to action,
landing pages,
etc. within the HubSpot platform.
Segment lists based on
behaviors
, such as, past email engagement and website interactions (content downloads, site page visits,
etc
)
.
Regularly analyze
HubSpot and Salesforce databases and uncover opportunities for campaigns and tactics to drive pipeline and revenue growth.
Create custom targeted customer profile lists
within HubSpot
for directed marketing campaigns.
Measure results and optimize lead nurturing workflows for these
targeted customer lists to
convert
leads into customers
.
Work to minimize list decay and unsubscribes while increasing the productivity
of email sends.
Ensure data integrity and quality within the Sales
f
orce CRM system by implementing data validation rules, data cleansing activities, and data migration as needed.
Collaborate with sales and marketing leadership to define and effectuate lead lifecycle stages and sales funnel
stages.
Qualifications
:
Marketing experience and/or education
Zoom info experience
HubSpot & Salesforce experience, required
Strategic thinker
Creativ
e
Excellent c
ollaborator
P
roject
Management skills;
Problem solver
A
nalytical
ly o
riented
Bonus Qualifications:
Experience in content creation and management
Graphic and web design skills
Additional Details
:
This is a
30-40 hour per week position
,
out of our Glen Allen, VA office.
Cobb has a
thriving
,
collaborative culture
. This is a place that focuses on energizing and
inspiring our team to be the best they can be.
Cobb is a company with awesome people
who bring positivity, fun and
passio n
to our mission.
Private Technology Corporation
Imprint (501c3 charitable arm of Cobb) focusing on the wellbeing of youth (a division of Cobb)
115+ Team Members Strong
Six offices across the state of Virginia
Dynamic, fun, family friendly culture
Commitment to employee development
Promotes community involvement and volunteer opportunities
The selected candidate will be required to complete a criminal history background check and drug screen.
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