Senior Marketing Manager, B2C

4 weeks ago

Columbia, United States Wondr Health Full time

**COMPANY OVERVIEW** **:** Wondr Health is the proven leader in preventative and chronic care for metabolic, emotional, and physical health transformation. Leveraging over 15 years of behavior change experience and partnership with health plans and employers, Wondr Health delivers interrelated, personalized, skill-building programs for weight management, obesity, nutrition, stress relief, anxiety, and movement that improve the health of participants. Powered by data-driven engagement expertise and personalized programming, and supported by expert content and coaching, the company’s flexible and scalable digital solutions engage populations, improve quality of life and health outcomes, and prevent and reduce the cost of chronic health conditions. To learn more, visit www.wondrhealth.com . **PURPOSE** : The Senior Marketing Manager role is responsible for the adoption marketing campaigns and strategies that generate enrollment. They will be key in collaborating with cross-functional teams to create, execute, and track multichannel adoption campaigns that welcome and nurture our eligible population. This role would assist with the innovation and scale of our current adoption processes and embrace a test-and-learn approach to optimize current efforts. The Senior Marketing Manager role would also be responsible for creating buzz and adoption for new product rollouts. **MAJOR RESPONSIBILITIES:** + Design and implement personalized welcome and nurturing campaigns to guide eligible populations through each stage of the acquisition funnel, from awareness to enrollment. + Develop and execute fresh and scalable adoption campaigns to drive adoption in collaboration with the Creative and Account Management team. + Use data to build testing plans to optimize ongoing eligible population journeys that focus on personalization. + Lead the marketing strategy for new product launches from ideation to execution, working closely with product and engagement teams to understand key features and benefits and translate them into compelling messaging. + Collaborate with the data team and use dashboards to advise future programs and investment. Report findings and results to management and key partners. + Support enrollment landing page and onboarding optimization plans. + Explore and partner with the team on new marketing channel testing and scaling, and current channel optimization plans. **KNOWLEDGE,** **SKILLS,** **AND ABILITIES:** + Experience with digital marketing strategy and/or engagement; ear for the voice of the consumer. + Excellent project management skills and ability to manage the priorities of multiple stakeholders. + Strong understanding of building data-driven, multichannel, personalized user experiences; Salesforce Marketing Cloud experience is a plus. + Experience using marketing analytics and data to track, optimize performance, guide strategy, justify investments and make decisions. + Strong ability to convey concepts creatively, logically, and concisely. + Experience with UX optimization is a plus. + Understanding of health care/health tech industry is preferred. **QUALIFICATIONS:** **Education:** + BA/BS in Marketing, Communication or English preferred. **Experience:** + 7+ years of experience in marketing or product marketing with demonstrated growth history and examples of past results. + 3+ years in employee benefits and/or health-related industry

  • Senior Vice President Marketing

    3 weeks ago

    Columbia, United States TopView Sightseeing Full time

    Note: This is a full-time, on-site position at our corporate office: 11 E 44th St, 6th Fl, New York, NY 10017. Powered by in-house technology, TopView Global creates one-of-a-kind experiences by land and sea for tourists and locals around the world, and builds top notch software solutions that simplify adventure seeking (B2C) and experience management...

  • Senior Marketing Manager

    4 weeks ago

    West Columbia, United States Wondr Health Full time

    COMPANY OVERVIEW : Wondr Health is the proven leader in preventative and chronic care for metabolic, emotional, and physical health transformation. Leveraging over 15 years of behavior change experience and partnership with health plans and employers, Wondr Health delivers interrelated, personalized, skill-building programs for weight management, obesity,...

  • Director of Marketing

    7 days ago

    Columbia, United States SHR Talent Full time

    SHR Talent is partnering with a growing, mission-driven mental health organization near Columbia, TN in their search for a passionate and dedicated Director of Marketing to lead their marketing initiatives at the company. As the Director of Marketing, you will be responsible for developing and managing the marketing budget, ensuring optimal allocation of...

  • Director of Marketing

    1 month ago

    Columbia, United States SHR Talent Full time

    SHR Talent is partnering with a growing, mission-driven mental health organization near Columbia, TN in their search for a passionate and dedicated Director of Marketing to lead their marketing initiatives at the company. As the Director of Marketing, you will be responsible for developing and managing the marketing budget, ensuring optimal allocation of...

  • Direct Marketing Specialist

    7 days ago

    Columbia, United States Redis Marketing Inc Full time

    Company DescriptionRedis Marketing internally develops each employee on a day-to-day basis. We focus on mentoring, training, and developing each and every one of our employees through an accelerated growth process. Redis is an in-store marketing company that represents the leaders in home entertainment inside the largest retailers in the world. We are...

  • Marketing Analyst

    2 days ago

    Columbia, United States Authority Brands Full time

    Authority Brands Inc., 7120 Samuel Morse Drive, Columbia, Maryland, United States of America Req #319 Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. The Marketing Analyst...

  • Direct Marketing Specialist

    2 weeks ago

    West Columbia, United States Redis Marketing Inc Full time

    Company Description Redis Marketing internally develops each employee on a day-to-day basis. We focus on mentoring, training, and developing each and every one of our employees through an accelerated growth process. Redis is an in-store marketing company that represents the leaders in home entertainment inside the largest retailers in the world. We are...

  • Marketing Management

    1 month ago

    Columbia, United States DreamCrafters Management Full time

    Job DescriptionJob DescriptionFor those who find themselves eager to express their creativity, live an active lifestyle, and are unafraid to stand out, DreamCrafters Management has the job for you! There are hundreds of brands out there and thousands of products and services. There is an even wider variety of companies to choose from when bringing one's...

  • Senior Marketing

    2 weeks ago

    West Columbia, United States Human Capital Solutions Full time

    Locations acceptable : Greenville, SC. Hybrid with some travel Summary: Our client, a leading manufacturer of faucets, fittings and specialty products and accessories is hiring a Senior Marketing and Global Brand Manager. This role will be responsible for developing and executing comprehensive marketing plans and strategies to achieve company objectives and...

  • Senior Public Relations Manager

    6 days ago

    Columbia, United States Ambition Full time

    Public Relations Manager, Home Entertainment (onsite New Jersey) Ridgefield Park, NJ 07660 posted 05/06/2024 More... front runner Senior Director, Public Relations Equinox New York, NY 10292 posted 05/08/2024 More... front runner Development & Communications Associate GODDARD RIVERSIDE COMMUNITY CENTER New York, NY 10024 posted 05/07/2024 More... front...

  • Video Marketing Manager

    20 hours ago

    Columbia, United States Dungarees Full time

    Dungarees is seeking an experienced Video Marketing Manager to join our marketing team. In this role you will be responsible for creating and implementing effective video marketing strategies to promote our brands and products across a wide spectrum of eCommerce channels. Your role will involve creating engaging video content, managing video distribution...

  • Video Marketing Manager

    3 days ago

    Columbia, United States Dungarees Full time

    Dungarees is seeking an experienced Video Marketing Manager to join our marketing team. In this role you will be responsible for creating and implementing effective video marketing strategies to promote our brands and products across a wide spectrum of eCommerce channels. Your role will involve creating engaging video content, managing video distribution...

  • Senior Account Manager

    2 weeks ago

    West Columbia, United States Finn Partners Full time

    The opportunity SPAG/ FINN Singapore office has an immediate opportunity for a Account Manager to join our growing team with some of the most creative, brightest, energetic and enthusiastic communication professionals. This position provides a fantastic opportunity for a dynamic, organized individual who ideally brings excellent experience to work on...

  • Marketing Manager

    3 days ago

    West Columbia, United States BlueCross BlueShield of South Carolina Full time

    Within assigned division, manages various projects and provides management/functional staff support in order to meet sales and retention goals. Manages administrative/support staff, Service Representatives/ Agents. Description Manages the relationshi Marketing Manager, Marketing, Manager, Support Staff, Customer Service, Insurance Sales, Healthcare, Business...

  • Senior Performance Creative Strategist

    4 weeks ago

    Columbia, United States WebMechanix Full time

    Job DescriptionJob DescriptionThis position is only open to individuals who are currently residing in the United States. We regret that we are unable to consider applicants who live outside of the United States at this time.Do you often find yourself asking “why?” when you look at data? Do you thrive on developing innovative strategies and plans for...

  • Senior Data Analyst, Marketing

    6 days ago

    Columbia, Maryland, United States Adtalem Global Education Full time

    Job Description Opportunity at a Glance Adtalem Global Education (NYSE: ATGE) is a global provider of educational services rich with opportunities for growth and offering competitive wages and benefits. As part of our Digital Center of Excellence, the Senior Data Analyst, Enrollment, will partner with senior marketing and enrollment leaders to measure...

  • Lead Generation Marketing Manager

    2 weeks ago

    Columbia, United States DCM Staffing Full time

    Lead Generation Marketing Manager - Arlington Heights, IL: Join a profitable company in the skincare industry and take lead generation efforts to the next level. Lead Generation Marketing Manager - Arlington Heights, IL: Join a profitable company in the skincare industry and take lead generation efforts to the next level. You'll work closely with the...

  • Digital Marketing Account Director

    3 weeks ago

    Columbia, United States WebMechanix Full time

    Job DescriptionJob DescriptionThis position is only open to individuals who are currently residing in the United States. We regret that we are unable to consider applicants who live outside of the United States at this time.If you’re a former in-house/agency star, familiar with what it means to be in the client’s seat (the stress they are under for...

  • Senior Manager, Analytics-Remote

    1 week ago

    Columbia, Maryland, United States Merkle Full time

    Job Description WE WELCOME REMOTE CANDIDATES WITHIN THE US. The Senior Manager, Analytics leads the development of data driven solutions for clients – including report automation, analysis, and insight – with the objective of optimizing the performance of brand-focused and above-the-line media initiatives. The Senior Manager, Analytics works together...

  • Sales and Marketing Manager

    18 hours ago

    West Columbia, United States Recruiting Solutions Full time

    Recruiting Solutions Inc. is seeking an experienced and dedicated Sales and Marketing Specialist for a reputable Engineering and Fiber Optic company. The ideal candidate will be responsible for developing and implementing strategic sales and marketing plans to achieve company objectives and revenue targets. This role requires a combination of strong sales...