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Content Marketing Specialist

2 months ago


Salt Lake City, United States Blip Full time

As a Content Marketer, you'll own strategic content initiatives and will also be heavily involved in shaping the future of Blips brand voice. One of your first projects will be on the strategy and execution of content campaigns aimed at franchises nationwide.

Who is Blip?

Blip is a two-sided marketplace for accessing billboards on-demand. (Think: AirBnB for digital signs) Advertisers can use our platform to upload and send digital ads to digital signs all across the country, including Times Square.

With this marketplace we serve two customers:

  1. Advertisers we have democratized access to billboards so that for the first time in history, a startup shoe company can occupy the same ad space as Nike does. May the best ideas and products win, regardless of who has the largest marketing budget.
  2. Media Owners this novel source of advertising demand (our Marketplace) creates new revenue streams for sign owners that they dont have to pay to acquire, allowing these small business owners to put more cash in their pockets for their mortgage, family vacations, and kids college tuition.

Blip culture:

  • We put customers first
  • We focus on experience before revenue
  • We take ownership
  • We dive deep
  • We work well together
  • We set clear expectations, and we inspect them
  • We deliver results

More on your role:

  • Design and execute a comprehensive content marketing strategy aligned with target personas and business goals
  • Produce high-quality, engaging, and SEO-optimized content for various channels, including sales collateral, website pages, and social media
  • Drive content creation for digital platforms, ensuring consistency in brand voice and messaging
  • Dive deep into data analytics to assess content performance, iterate and optimize for maximum impact
  • Challenge the status quo by exploring innovative approaches to content creation and distribution
  • Take ownership of the content calendar, ensuring timely delivery of high-quality material

Successful Candidates will likely have:

  • 2-4 years of experience creating content
  • Exceptional writing and editing skills, with a distinct writing with a distinct style/voice
  • Knowledge of SEOs relationship with Content, social media best practices
  • Big ideas and a propensity for ownership

Employee Benefits

  • Comprehensive insurance coverage (health, vision, dental) with premiums covered
  • Equity options for all full-time employees
  • Flexible paid time off
  • Fitness stipend
  • Paid parental leave