Performance Marketing Manager, Global

Proven experience (8+ years) as a performance media or marketing manager or a similar role in a dynamic and competitive industry
Proficiency with digital advertising platforms
Strong analytical skills and proficiency in data-driven decision-making
Knowledge of SEO, SEM, and other digital marketing strategies
Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
Familiarity with marketing automation and CRM software (e.g., HubSpot, Salesforce)
Creative thinking and problem-solving abilities
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Excellent communication and strong presentation skills
Strong project management and organizational skills
Responsibilities

As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, acquire new customers, and increase revenue
You will work closely with cross-functional teams, including the brand, creative, analytics, and agency partner teams, to create and manage data-driven campaigns that achieve our business objectives
Manages the development of global and regional campaigns
Communicates the strategy, plan and progress, providing performance updates to internal teams and stakeholders
Drives the launch and optimizes performance marketing campaigns to achieve KPIs
Manage workflow for cross-departmental projects, including tactical deliverables as it relates to campaigns
This would include creative assets, landing page development, email and digital assets needed to support activities across the group and to agency partners
Works with designers and copywriters within brand team to create compelling and creatives that resonate with our target audiences
Works with Analytics and agency to ensure appropriate tracking is in place
Works closely with leadership to share funnel conversion improvement ideas, feedback and results
Supports test and learn activities for the group - plans A/B testing and other experimentation methods to refine ad copy, creative, landing pages, audience testing and other targeting to improve campaign performance
Participates and develops media briefs in conjunction with brand and leadership
Serves as central point of contact and lead for additional business lines within the company as we grow and scale
Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights
Continuously reviews and optimizes campaigns based on performance data, adjusting strategies, targeting, and ad creatives for improved results with internal teams and agency partners
Collaborates with design teams to enhance landing page and website conversion rates
Stays up-to-date with industry trends and competitive landscape to identify opportunities and threats
Collaborates with cross-functional teams to ensure marketing efforts align with overall business goals
Qualifications

Proven experience (8+ years) as a performance media or marketing manager or a similar role in a dynamic and competitive industry
Proficiency with digital advertising platforms
Strong analytical skills and proficiency in data-driven decision-making
Knowledge of SEO, SEM, and other digital marketing strategies
Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
Familiarity with marketing automation and CRM software (e.g., HubSpot, Salesforce)
Creative thinking and problem-solving abilities
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Excellent communication and strong presentation skills
Strong project management and organizational skills
Responsibilities

As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, acquire new customers, and increase revenue
You will work closely with cross-functional teams, including the brand, creative, analytics, and agency partner teams, to create and manage data-driven campaigns that achieve our business objectives
Manages the development of global and regional campaigns
Communicates the strategy, plan and progress, providing performance updates to internal teams and stakeholders
Drives the launch and optimizes performance marketing campaigns to achieve KPIs
Manage workflow for cross-departmental projects, including tactical deliverables as it relates to campaigns
This would include creative assets, landing page development, email and digital assets needed to support activities across the group and to agency partners
Works with designers and copywriters within brand team to create compelling and creatives that resonate with our target audiences
Works with Analytics and agency to ensure appropriate tracking is in place
Works closely with leadership to share funnel conversion improvement ideas, feedback and results
Supports test and learn activities for the group - plans A/B testing and other experimentation methods to refine ad copy, creative, landing pages, audience testing and other targeting to improve campaign performance
Participates and develops media briefs in conjunction with brand and leadership
Serves as central point of contact and lead for additional business lines within the company as we grow and scale
Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights
Continuously reviews and optimizes campaigns based on performance data, adjusting strategies, targeting, and ad creatives for improved results with internal teams and agency partners
Collaborates with design teams to enhance landing page and website conversion rates
Stays up-to-date with industry trends and competitive landscape to identify opportunities and threats
Collaborates with cross-functional teams to ensure marketing efforts align with overall business goals
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PERFORMANCE MARKETING MANAGER...

Rosewood Hotel Group seeks a talented and results drive Performance Marketing Manager to drive best-in-class online engagement for our customers worldwide.

As a Performance Marketing Manager, you will be responsible for developing, executing, and optimizing our digital marketing strategies to drive growth, acquire new customers, and increase revenue. You will work closely with cross-functional teams, including the brand, creative, analytics, and agency partner teams, to create and manage data-driven campaigns that achieve our business objectives.

The ideal candidate is a planner, a project manager, relationship driver, is detailed and analytics obsessed and passionate about modern marketing across various digital channels including search, programmatic, digital OOH, social, email and other emerging digital marketing and media technologies. This is a full-time, exempt position.

KEY RESPONSIBILITIES
Manages the development of global and regional campaigns. Communicates the strategy, plan and progress, providing performance updates to internal teams and stakeholders. Drives the launch and optimizes performance marketing campaigns to achieve KPIs
Manage workflow for cross-departmental projects, including tactical deliverables as it relates to campaigns. This would include creative assets, landing page development, email and digital assets needed to support activities across the group and to agency partners
Works with designers and copywriters within brand team to create compelling and creatives that resonate with our target audiences.
Works with Analytics and agency to ensure appropriate tracking is in place
Works closely with leadership to share funnel conversion improvement ideas, feedback and results
Supports test and learn activities for the group - plans A/B testing and other experimentation methods to refine ad copy, creative, landing pages, audience testing and other targeting to improve campaign performance
Participates and develops media briefs in conjunction with brand and leadership
Serves as central point of contact and lead for additional business lines within the company as we grow and scale
Utilize data analytics tools to track and analyze campaign performance, providing regular reports and insights
Continuously reviews and optimizes campaigns based on performance data, adjusting strategies, targeting, and ad creatives for improved results with internal teams and agency partners
Collaborates with design teams to enhance landing page and website conversion rates.
Stays up-to-date with industry trends and competitive landscape to identify opportunities and threats.
Collaborates with cross-functional teams to ensure marketing efforts align with overall business goals.

REQUIRED SKILLS & EXPERIENCE
Proven experience (8+ years) as a performance media or marketing manager or a similar role in a dynamic and competitive industry.
Proficiency with digital advertising platforms
Strong analytical skills and proficiency in data-driven decision-making.
Knowledge of SEO, SEM, and other digital marketing strategies.
Experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
Familiarity with marketing automation and CRM software (e.g., HubSpot, Salesforce).
Creative thinking and problem-solving abilities.
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Excellent communication and strong presentation skills
Strong project management and organizational skills
Experience with global markets and location-based businesses within travel/ hospitality highly desirable

About Us

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Rosewood Hotel Group, a privately owned company, is one of the world's leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group's foundation is its commitment to "Relationship Hospitality" - a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality

Company information
Rosewood Hotels & Resorts manages 29 one-of-a-kind luxury hotels, resorts and residences in 16 countries, with 24 new properties under development. Each Rosewood property embraces the brands A Sense of Place philosophy to reflect the individual locations history, culture and sensibilities. The Rosewood collection includes some of the worlds most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Htel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for ownership or rent in extraordinary destinations within the brands wide-ranging portfolio.For more information: rosewoodhotels.comConnect with us: Facebook Twitter Instagram WeChat @RosewoodHotels
Privately Held
Hong Kong, Quarry Bay
Company Specialties:
Hotel and resort management, Residential, Restaurants, and Spa and Wellness

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