Digital Marketing Data Analytics
2 weeks ago
[About Our Client]
This client is a medical appliances manufacturer, that exports medical appliances to more than 70 countries, and is actively growing in the U.S. along with its headquarters in Korea, which leads the medical appliances market.
[Job Summary]
As a Digital Marketing Data Analytics (Performance Marketing) Specialist, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth. To be successful as a Digital Marketing specialist you must be willing to keep abreast of industry innovations and trends.
A good Digital Marketing specialist values quality content as well as technical insight to optimize the website for search engines
[Job Description]
The successful candidate will be responsible for analyzing and optimizing the performance of our digital marketing campaigns, with a focus on increasing conversion rates, ROI, and revenue.
The candidate will have a core understanding of media metrics and ability to report, QA and implement across performance marketing channels.
Help manage and monitor budgets, bids, and pacing across multiple channels, including social and display
Support campaign performance reporting and analysis across traffic, engagement, conversion, and revenue metrics, and dimensions such as audience and creative
Utilize data-driven insights to make optimization recommendations (e.g. adjusting targeting, messaging, and creative)
Assisting in the development and execution of communication/content strategies via social communities in coordination with SEO goals
Manage creative uploads and mapping across performance channels
Assist in conducting A/B tests and other experiments to improve campaign performance
Developing and managing digital prospecting and remarketing campaigns
Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
Implementing marketing automation and lead generation strategies
Working closely with the management to share funnel conversion improvement ideas, feedback & present results
[Qualifications]
Minimum of 2 years experience in SEO/digital marketing or/and 3 years experience data analytic related background
Outstanding customer service skills, in any industry
Strong understanding and knowledge of Google Analytics and Google Tag Manager
Ability to conduct critical analysis and identify key insights
Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels
In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords
Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders
Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
Outstanding presentation skills
Excellent written and verbal communication skills
Strong project management skills
Critical thinker and creative
Bachelor’s degree in Marketing or relevant field
[What's On Offer]
We offer a competitive salary and benefits package, including healthcare, dental, and paid time off
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