![Charter Manufacturing Company, Inc.](https://media.trabajo.org/img/noimg.jpg)
Marketing Manager
2 weeks ago
We're seeking a passionate Marketing Manager to join our team
This remote position, ideal for candidates in Wisconsin or Illinois, offers the opportunity to develop and execute strategic marketing plans for our leading metal casting brands. You'll work closely with stakeholders to identify target markets, craft compelling messaging, and drive sustainable profitable growth.
What you'll need:
- Bachelor's Degree in Marketing, Business, or a related degree.
- Seven plus years' experience managing customer relationships and driving new business development efforts.
- Experience developing customer acquisition, customer retention and cross sell campaigns.
- Experience working with external marketing agency.
- Experience with strategic business planning.
- Experience in marketing systems/principles as they relate to volume/cost/price relationship.
- Previous success leading others in cross-functional teams.
- Demonstrated ability to collaborate and influence others throughout the organization.
- Demonstrated interpersonal skills that enable successful communication with all levels of the business and with external customers.
- Knowledge of process control and Continuous Improvement systems.
- Strong creative skills with the ability to connect customer needs with business needs and the appropriate messaging to drive results.
- Knowledge of cost and margin drivers and their value in the market.
- Proficiency with advanced features of Microsoft Office and Adobe software products.
- Master's Degree in Marketing, Business Administration, or related advanced degree.
- Strong working knowledge of the metals manufacturing industry.
- Proven project management experience in the implementation and management of multiple projects designed for product improvement and growth.
- Practical experience in the application and administration of marketing management requirements in a manufacturing environment.
Strategy and Execution:
- Design and deploy cross-functional strategies for new market and product opportunities.
- Develop and manage customer-facing channels (website, sales scripts, email campaigns, collateral materials).
- Protect brand identity and customer value proposition.
- Lead VOC efforts during annual Portfolio Planning to acquire and retain customers.
- Participate in portfolio planning and execute marketing plans.
- Drive market promotional activity and communications through press and trade publications.
- Develop and maintain an annual Marketing budget aligned with business goals.
- Assist with product and price forecasts.
- Contribute to the annual business plan and overall strategy.
- Support sales forecasts and marketing plans.
Identify market risks, opportunities, and requirements.
- Represent the company at industry association meetings.
- Resource Allocation and Partnerships:
- Allocate resources effectively for marketing programs.
- Identify potential strategic partnerships.
- Deliver periodic formal presentations on go-to-market activities.
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