Commercial Marketing Manager

2 weeks ago

Boston, United States Seismic Full time

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Seismic, a rapidly growing Forbes Cloud 100 company, is the global leader in enablement, helping make sales teams better by becoming more productive and engaging with buyers in a compelling way. Seismic's platform provides continuous guidance to improve behavior, content, and skills to win more deals and deliver better experiences. Nearly 2,000 organizations including IBM and American Express have made Seismic their enablement platform of choice. Seismic integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, Australia and China.
Seismic is committed to building an inclusive workplace that ignites growth for our employees and creates a culture of belonging that allows all employees to be seen and valued for who they are. Learn more about DEI at Seismic here.

The Seismic North America Marketing team is looking for an experienced B2B field marketing leader who will be responsible for developing the marketing strategy for the Commercial (AKA Mid-Market) business segment and driving programs, campaigns and events to generate and accelerate pipeline.

Reporting to the Head of North America Field Marketing, you're responsible for working with team members across inside sales, outside sales, customer marketing, product marketing, customer success and revenue operations to orchestrate multi-channel integrated campaigns and optimize the demand engine for the Commercial segment.

Accountable for meeting and exceeding quarterly and annual pipeline targets for this segment.

This is an individual contributor role.

What you'll be doing:

  • Oversee and run the field marketing strategy for the Commercial segment, striking a balance between generating inbound sourced pipeline and ABX, to meet quarterly pipeline targets
  • Own execution of inbound channel strategy in service of the Commercial segment, partnering with Integrated Marketing, Web, Content, and other Global Marketing teams to generate sourced pipeline
  • Own ABX strategy and selection of highest-value accounts to run campaigns mapped to the customer lifecycle, including events, email, paid advertising, social, web, personalized content, gifting, webinars, workshops, direct mail and more
  • Partner with Inside Sales to provide relevant high-quality MQLs and MQAs, and continuously optimize them
  • Provide guidance, messaging and resources to both Inside Sales and Outside Sales to support pipeline generation
  • Project manage the various workstreams necessary to produce assets and deliverables for campaigns and events
  • Accountable for meeting quarterly marketing pipeline targets and ensuring appropriate future quarter pipeline coverage
  • Regularly share pipeline performance and coverage reporting and insights with senior leadership along with actionable recommendations for improvement
  • Scope and manage the Commercial field marketing budget
What you'll bring to the team:
  • 5+ years of experience marketing to B2B Mid-Market prospects and customers in a fast-paced environment
  • Understanding of ABX and proven expertise executing ABX campaigns
  • Experience working with sales (inside sales, outside sales) and customer success teams in order to activate campaigns and programs
  • Understanding of customer experience journeys and touchpoints that leverage paid and unpaid channels (including events and digital events) to achieve business and marketing objectives
  • A "test and learn" mindset with proficiency in marketing and sales technology, including 6Sense, Folloze, SFDC, Marketo
  • Strong project management and time management skills - this is a "doer" role
  • Strong partnership, people, and above average communications skills
  • A drive to constantly learn, evolve, and share best practices
What we have for you:
  • Take time to rest and recharge with generous time off, paid company holidays and end of year company shutdown.
  • Medical, dental, vision, employer-paid life insurance and disability benefits
  • Access to Health Savings Account (HSA) with $1,000 Single/$2,000 annual employer contribution
  • Access to free paid telemedicine and wellness offers through medical plan
  • Fertility and family planning benefits with financial assistance for adoption and surrogacy
  • Paid parental leave and family caregiver leaves
  • Annual professional development reimbursement
  • Mental health support with 12 free counseling sessions for you and your family members
  • 401k with annual employer match
  • Equity program and performance-based bonuses
  • Bring Your Own Device technology stipend
  • Seismic Cares Program with charitable donation matching

#LI-LG1 #LI-Remote

If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please contact us at talent@seismic.com.

Headquartered in San Diego and with employees across the globe, Seismic is the global leader in sales enablement, backed by firms such as Permira, Ameriprise Financial, EDBI, Lightspeed Venture Partners, and T. Rowe Price. Seismic also recently expanded its team and product portfolio with the acquisition of Percolate, Grapevine6, and Lessonly. Our board of directors is composed of several industry luminaries including John Thompson, former Chairman of the Board for Microsoft.

Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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