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Social Media Manager

1 month ago

Culver City, United States Sony Pictures Entertainment Full time

The Social Media Manager sits within the Game Shows Social & Digital Organization and reports directly to the Executive Director , Digital Content . This position will be directly responsible for Wheel of Fortune content creation, including daily programming , editorial calendar management and KPI ownership across TikTok, Instagram, Facebook, YouTube , Pinterest and X (as well as future emerging platforms). The ideal candidate is well versed in various aspects of social, but their area of expertise is in content creation, from initial planning and concepting through execution, analysis and post-mortem. They have a deep understanding of how to represent well-established brands and IPs with an eye to ward strategically growing their audiences and scaling their reach across platforms. Should be comfortable creating always-on/evergreen content and large-scale custom camapigns alike, and knows how to re-purpose content across main social platforms, including Instag ram, TikTok, Facebook, YouTube, Twitter/X and Pinterest . The ideal candidate is a highly organized, passionate and creative digital-first storyteller with a deep and confident understanding of innovative trends and how to curate conte n t across different audience demographics. While you will be working with a team of in-house creatives, you will also have to refine and edit some of your own content, so you should be well-versed with tools and platforms like Canva, CapCut, etc. Ideally, we want someon e who knows how to plan content that involves talent and influcencers, as well as cross-branded or co-branded content e.g. for giveaways and brand sponsorships. Should be familiar with short-form and long-form content alike, paid and organic social, and all associated deliverables across main social channels. This person is a skilled and accurate copywriter, able to craft precise, like-worthy captions and post copy that generates engagement and fan interaction. Equally as important: If content and copy falls short of intended audience goals, our ideal social media manager manager is able to quickly learn, iterate and continue experimenting with passion and curiosity to find the storytelling methods that resonate among identified Wheel of Fortune fan segments. When working with in-house creative team, t hey are able to give clear and concise creative direction and feedback. Working in lock step with the brand’s Community Manager, our S ocial M edia M anager will also be responsible for ensuring Wheel of Fortune ’s Social platforms are safe, productive and positive platforms for fans. They will own the brand’s community guidelines and step in to help moderate comments, interact with fans and engage with talent . Most crucially, our Platform Manager is a Wheel of Fortune fan and is excited about socail media, pop culture, entertainment and bringing Wheel of Fortune ’s 41 -year legacy to new social audiences across the globe. Responsibilities : Own and/or manage the entire content lifecycle process, from ideation to capture to edit posting . Coordinate and execute all content capture on set during Wheel of Fortune tapings. Coordinate and execute live social media events. In conjunction with the Executive Director, Digital Content and Digital Producer, assist in the development of brand social media strategy that’s innovative and on trend. Plan and execute the daily social editorial calendar s across Instagram, Facebook, X , TikTok , Pinterest and YouTube (+ emerging platforms) including partnerships and marketing initiatives. Assist in the planning and execution of social calendars for talent. Write or oversee the writing of copy and creative direction for all posts with special consideration for Wheel of Fortune’s brand voice, ensuring that all copy is accurate , punctual, safe and on-brand. In conjunction with the Executive Director, Digital Content and Digital Producer, c raft and implement overall social campaign strategy, calendaring and execution for campaigns and tentpole events. Work with Associate Community Manager to implement an active engagement strategy with fans across all platforms, reacting to the show , special holidays and current events Ensure all content across all platforms is posted and scheduled during regular business, off-hours, and holidays. Work closely with the paid media team and third-party agencies when applicable to launch paid promotion of content on Twitter, Facebook, Instagram, and YouTube (+ emerging platforms). Drive optimizations by testing new techniques, analyzing performance data, and making recommendations regarding shifting resources to top performing posts. Develop, track, and meet/exceed KPIs across each platform. Requirements Deep knowledge of TikTok, YouTube, Instagram, Facebook , X and emerging platforms (plus how best to utilize them) and social content marketing toolsets . Deep experience as a content creator ( personally or professionally) with the ability to record, edit and post on the fly Deep e xperience with creative tools such as CapCut , Canva and the Adobe Creative Suite Experience working directly with talent, talent-representation and being on shoots, sets and red carpets and is comfortable and able to act as a representative of Wheel of Fortune in high-profile entertainment settings . A track record of creating compelling multi-platform digital content that is shared, consumed, and enjoyed. Thrives in a collaborative, creative culture and is an active contributor. Ability to work flexible hours – this role will often require work during non-business hours Ability to work on-site in Culver City, CA four (4) days per week (M/T/W/Th) – days in the office are subject to change. Experience with project management software like Airtable #J-18808-Ljbffr