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Social Media Marketing Specialist

1 month ago

Culver City, United States Tucker Parker Smith Group (TPS Group) Full time

Paid Social Media Associate

Location: Culver City, CA

12-month assignment (potential to extend or convert)

Pay: $38-39/HR

The Paid Social Media Associate will be responsible for the day-to-day setup and management of paid social and search media campaigns, this includes campaign setup and execution, managing budget and pacing, trafficking creatives, and the development of reporting and actionable analytics. The Associate will accomplish these goals by:

Responsibilities:


Campaign Setup and QA:

  • Responsible for the setup & QA of paid social and search media campaigns, while following best practices across all releases.
  • Manage the delivery of creative assets, campaign optimizations, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap up.
  • Work extensively with internal and external teams to ensure first-party data segments 'piped' correctly to platform(s) before launch.


Campaign Management and Optimizations:

  • Responsible for optimizing media campaigns daily.
  • Work with various technologies & buying platforms to optimize numerous target audience segments cross-platform, while supporting audience data analysis throughout & post-campaign.


Reporting:

  • Responsible for delivering a daily tracker to monitor daily pacing / performance changes.
  • Provide visibility to the performance of live campaigns via weekly & campaign-end reporting.


Education & Experience:


  • Bachelor's degree
  • 1+ years of experience working in PAID DIGITAL MEDIA
  • Experience in working with digital audience platforms
  • Programmatic: DV360, TradeDesk, Amazon DSP is a plus
  • Experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)
  • Paid Social: Meta (FB + IG), TikTok, Snapchat, Pinterest, Google Search, Amazon Search